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The national lawyer population is growing stronger than ever. In the past decade, the US has experienced a 15.2% gain in practicing lawyers. If you plan on growing your law firm this year, it’s important to make sure your firm stands out.
With a strong lead generation strategy, you can attract new clients and set your firm up for growth and success. Here are nine easy lead generation tips to help you get started.
These lead generation strategies can help you find new clients online. You can stand out from the competition while demonstrating your expertise. Clients will see your team has the know-how and skills they need.
Give your law firm the advantage this year. Discover how to get more leads with these nine easy tips today.
1. Create Opportunities
First, take a moment to consider how you’re already generating leads. Are you making it easy for clients to contact you?
Optimizing your website for conversions can help improve your lead generation strategy. If people can’t find any easy way to contact you, they’ll leave. You’ll miss a chance to reach new clients as a result.
Instead, find ways to prompt website visitors to contact you regarding their case.
For example, you can add an eye-catching call-to-action button on the top right corner of every page. Consider adding this button to your navigation bar. A strong CTA will encourage people to convert on your website.
Use a compelling verb as part of your CTA. Highlight the value you’re offering people, too.
For example, you can offer potential clients a free case evaluation.
Make sure to place your CTA above the fold. You might want to place a contact form above the fold, too. That way, prospective clients can find a way to reach you with ease.
Make sure your form is short and easy to use. You can enable auto-populating to improve your forms, too.
As you use these lead generation tips, focus on offering ease and convenience. The easier it is for people to convert, the more likely you’ll gain leads.
2. Establish Your Brand
Before using these lead generation strategies, consider your law firm’s brand. A distinct brand can help you stand out from the competition. People will have an easier time remembering your law firm, too.
It takes an average of six impressions before you generate brand awareness. Meanwhile, it only takes 10 seconds for someone to form an impression of your law firm. You can use your branding to create a strong first impression.
Think about the message you want to send. Then, developing your brand’s:
- Vision
- Mission
- Personality
- Voice
- Tone
- Logo
- Color palette
- Font styles
- Imagery styles
Keep your branding consistent as you use these lead generation strategies. Consistency can boost revenue by up to 23%.
Highlight Your Value
As you use these lead generation strategies, focus on your law firm’s distinct value. Your value will help you stand out from other law firms.
For example, does your law firm focus on a specific branch of law? How many years of experience and expertise does your team have as a whole? Think about your winning streak, too.
You can highlight these areas to stand out from the competition. Clients will see your distinct value and feel like they can trust you. Boosting brand trust can help you generate more leads.
3. Update Your Website
People form 75% of their judgment on a brand’s credibility based on website aesthetics. Your website’s design and development can impact your lead generation strategies. If your website is unappealing or difficult to use, people could leave.
You’ll struggle to generate leads on your website as a result.
If people leave without clicking around, your bounce rate will rise. A high bounce rate can hurt your rankings on search engines like Google.
Improving your ranking can position you in front of more clients. You’ll also look like a more credible law firm if you rank ahead of competitors. A lower ranking, however, could make it difficult for clients to find you online.
They might see a competitor’s website instead.
You can update your website with user experience (UX) design trends in mind.
About 90% of consumers won’t return to a website after a bad user experience. Another 44% will tell friends about a bad online experience. Your law firm’s reputation could take a hit as a result.
Instead, work with an experienced digital marketing agency. Our team can help improve your site with the user experience in mind. For example, we can:
- Make sure pages load quickly
- Improve readability using headers, bullet posts, and short sentences
- Ensure forms are easy to use and complete
- Make sure your site is mobile-optimized
- Add an SSL certificate for security
It’s also important to update your website following Google’s Core Web Vitals. Google wants to provide users with a fast, easy experience. Following the Core Web Vitals will ensure your website offers the best possible user experience.
Make sure you’re mobile-optimized, too. Google uses mobile-first indexing to determine rankings. If you’re not mobile-optimized, people might struggle to convert on your website from smaller devices.
You can use this website checklist for lawyers to get started.
4. Create Engaging Content
Once you’ve updated your law firm’s website, start creating fresh, engaging content for your target audience. Informative content can help demonstrate your experience and expertise. You’ll also need content for your search engine optimization (SEO) strategy.
SEO can help improve your lead generation efforts.
Content marketing costs 62% less than traditional marketing. It generates three times as many leads, too.
Meanwhile, companies with blogs produce 67% more leads a month than others.
The most popular forms of content include blog posts, case studies, and customer success stories. However, you can also create:
- eBooks
- Webinars
- Videos
- Infographics
- Podcasts
- Polls
- Quizzes
As you create content for your website, don’t forget to focus on the value you’re offering. Demonstrate your experience and expertise. Give prospective clients a reason to trust your law firm.
Your content can show clients you have the expertise they can count on.
Mention Success Stories
Highlight your successes! As you win cases, accolades, and add members to your team, let your clients know. Your accomplishments can further enhance your law firm’s value.
You can also build your credibility, helping you further stand out from other law firms.
5. Start Optimizing
Once you start creating content, optimize it for search engines. Search engine optimization (SEO) can boost your website’s ranking on search engines. You can then:
- Generate more brand awareness and recognition
- Boost your credibility
- Establish yourself as a thought leader
- Generate brand trust and loyalty
- Rank ahead of the competition
- Generate more website traffic
- Generate more leads
- Improve your ROI
Determine what keywords your clients use to find law firms online. Then, use those keywords within your website content.
Go Local
Don’t neglect your local SEO strategy, too. First, update your Google My Business (GMB) listing. Your GMB listing can help people find your practice, phone number, and website.
You could improve your lead generation strategy as a result.
Ask your happy clients to post their reviews on your GMB listing, too. Client reviews can help boost your credibility.
On-the-fence clients can read those reviews before deciding to trust you with their case.
6. Stay Social
Social media marketing can help you generate more website traffic. It can also help you boost brand awareness and generate online leads.
Share your website content using social media. Don’t forget to share your success stories. Consider creating client testimonial videos to share online as well.
Otherwise, consider working with influencers in your industry. Influencer marketing can help establish your brand’s credibility. You can leverage the influencer’s existing audience to expand your own.
Consider posting live videos this year. You can hold a Q&A session and show prospective clients you can help.
Don’t forget to end each post with a strong CTA urging people to contact you for a case evaluation.
7. Use PPC
Pay-per-click (PPC) advertising can expand your online reach, too. Your PPC ads can appear when someone searches for a local law firm. You can use keywords and demographic targeting to appear in front of ideal clients.
Consider using text and visual ads. You can also use remarketing ads to reappear in front of previous website visitors. Remarketing can give you a second chance to generate leads.
8. Start Automating
As you start using these lead generation tips, look for ways to automate your campaigns. For example, you can automate when social media content posts. You can also automate an email marketing campaign.
Email marketing can help you remain top-of-mind with your audience.
Using automation can save you valuable time as you use these lead generation strategies.
9. Analyze and Optimize
Once you start using these lead generation tips, don’t forget to review the data from your campaigns.
Which social media posts generate the most engagement? What SEO blog posts help you acquire the most website traffic?
Analyze your data to make more informed decisions regarding your campaigns. Then, start optimizing your campaigns to generate more leads!
Capture New Clients: 9 Lead Generation Tips for Attorneys
Don’t let your law firm fall into the background this year. Instead, use these nine lead generation tips for attorneys. With these lead generation strategies, you can stand out and draw in new clients.
Set your law firm up for growth and success with these lead generation strategies today.
Looking for more ways to reach new clients this year? We can help.
Contact us today to get started.
