11 Important Lead Generation Tips for Attorneys

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email
lead generation tips 11 Important Lead Generation Tips for Attorneys

GET LEADS Businessman drawing Landing Page on blurred abstract background

The national lawyer population is growing stronger than ever. In the past decade, the US has experienced a 15.2% gain in practicing lawyers. If you plan on growing your law firm this year, it’s important to make sure your firm stands out.

With a strong lead generation strategy, you can attract new clients and set your firm up for growth and success. Here are nine easy lead generation tips to help you get started.

These lead generation strategies can help you find new clients online. You can stand out from the competition while demonstrating your expertise. Clients will see your team has the know-how and skills they need.

Give your law firm the advantage this year. Discover how to get more leads with these nine easy tips today.

1. Create Opportunities

First, take a moment to consider how you’re already generating leads. Are you making it easy for clients to contact you?

Optimizing your website for conversions can help improve your lead generation strategy. If people can’t find any easy way to contact you, they’ll leave. You’ll miss a chance to reach new clients as a result.

Instead, find ways to prompt website visitors to contact you regarding their case.

For example, you can add an eye-catching call-to-action button on the top right corner of every page. Consider adding this button to your navigation bar. A strong CTA will encourage people to convert on your website.

Use a compelling verb as part of your CTA. Highlight the value you’re offering people, too.

For example, you can offer potential clients a free case evaluation.

Make sure to place your CTA above the fold. You might want to place a contact form above the fold, too. That way, prospective clients can find a way to reach you with ease.

Make sure your form is short and easy to use. You can enable auto-populating to improve your forms, too.

As you use these lead generation tips, focus on offering ease and convenience. The easier it is for people to convert, the more likely you’ll gain leads.

2. Establish Your Brand

Before using these lead generation strategies, consider your law firm’s brand. A distinct brand can help you stand out from the competition. People will have an easier time remembering your law firm, too.

It takes an average of six impressions before you generate brand awareness. Meanwhile, it only takes 10 seconds for someone to form an impression of your law firm. You can use your branding to create a strong first impression.

Think about the message you want to send. Then, developing your brand’s:

  • Vision
  • Mission
  • Personality
  • Voice
  • Tone
  • Logo
  • Color palette
  • Font styles
  • Imagery styles

Keep your branding consistent as you use these lead generation strategies. Consistency can boost revenue by up to 23%.

Highlight Your Value

As you use these lead generation strategies, focus on your law firm’s distinct value. Your value will help you stand out from other law firms.

For example, does your law firm focus on a specific branch of law? How many years of experience and expertise does your team have as a whole? Think about your winning streak, too.

You can highlight these areas to stand out from the competition. Clients will see your distinct value and feel like they can trust you. Boosting brand trust can help you generate more leads.

3. Update Your Website

People form 75% of their judgment on a brand’s credibility based on website aesthetics. Your website’s design and development can impact your lead generation strategies. If your website is unappealing or difficult to use, people could leave.

You’ll struggle to generate leads on your website as a result.

If people leave without clicking around, your bounce rate will rise. A high bounce rate can hurt your rankings on search engines like Google.

Improving your ranking can position you in front of more clients. You’ll also look like a more credible law firm if you rank ahead of competitors. A lower ranking, however, could make it difficult for clients to find you online.

They might see a competitor’s website instead.

You can update your website with user experience (UX) design trends in mind.

About 90% of consumers won’t return to a website after a bad user experience. Another 44% will tell friends about a bad online experience. Your law firm’s reputation could take a hit as a result.

Instead, work with an experienced digital marketing agency. Our team can help improve your site with the user experience in mind. For example, we can:

  • Make sure pages load quickly
  • Improve readability using headers, bullet posts, and short sentences
  • Ensure forms are easy to use and complete
  • Make sure your site is mobile-optimized
  • Add an SSL certificate for security

It’s also important to update your website following Google’s Core Web Vitals. Google wants to provide users with a fast, easy experience. Following the Core Web Vitals will ensure your website offers the best possible user experience.

Make sure you’re mobile-optimized, too. Google uses mobile-first indexing to determine rankings. If you’re not mobile-optimized, people might struggle to convert on your website from smaller devices.

You can use this website checklist for lawyers to get started.

4. Create Engaging Content

Once you’ve updated your law firm’s website, start creating fresh, engaging content for your target audience. Informative content can help demonstrate your experience and expertise. You’ll also need content for your search engine optimization (SEO) strategy.

SEO can help improve your lead generation efforts.

Content marketing costs 62% less than traditional marketing. It generates three times as many leads, too.

Meanwhile, companies with blogs produce 67% more leads a month than others.

The most popular forms of content include blog posts, case studies, and customer success stories. However, you can also create:

  • eBooks
  • Webinars
  • Videos
  • Infographics
  • Podcasts
  • Polls
  • Quizzes

As you create content for your website, don’t forget to focus on the value you’re offering. Demonstrate your experience and expertise. Give prospective clients a reason to trust your law firm.

Your content can show clients you have the expertise they can count on.

Mention Success Stories

Highlight your successes! As you win cases, accolades, and add members to your team, let your clients know. Your accomplishments can further enhance your law firm’s value.

You can also build your credibility, helping you further stand out from other law firms.

5. Start Optimizing

Once you start creating content, optimize it for search engines. Search engine optimization (SEO) can boost your website’s ranking on search engines. You can then:

  • Generate more brand awareness and recognition
  • Boost your credibility
  • Establish yourself as a thought leader
  • Generate brand trust and loyalty
  • Rank ahead of the competition
  • Generate more website traffic
  • Generate more leads
  • Improve your ROI

Determine what keywords your clients use to find law firms online. Then, use those keywords within your website content.

Go Local

Don’t neglect your local SEO strategy, too. First, update your Google My Business (GMB) listing. Your GMB listing can help people find your practice, phone number, and website.

You could improve your lead generation strategy as a result.

Ask your happy clients to post their reviews on your GMB listing, too. Client reviews can help boost your credibility.

On-the-fence clients can read those reviews before deciding to trust you with their case.

6. Stay Social

Social media marketing can help you generate more website traffic. It can also help you boost brand awareness and generate online leads.

Share your website content using social media. Don’t forget to share your success stories. Consider creating client testimonial videos to share online as well.

Otherwise, consider working with influencers in your industry. Influencer marketing can help establish your brand’s credibility. You can leverage the influencer’s existing audience to expand your own.

Consider posting live videos this year. You can hold a Q&A session and show prospective clients you can help.

Don’t forget to end each post with a strong CTA urging people to contact you for a case evaluation.

7. Use PPC

Pay-per-click (PPC) advertising can expand your online reach, too. Your PPC ads can appear when someone searches for a local law firm. You can use keywords and demographic targeting to appear in front of ideal clients.

Consider using text and visual ads. You can also use remarketing ads to reappear in front of previous website visitors. Remarketing can give you a second chance to generate leads.

8. Start Automating

As you start using these lead generation tips, look for ways to automate your campaigns. For example, you can automate when social media content posts. You can also automate an email marketing campaign.

Email marketing can help you remain top-of-mind with your audience.

Using automation can save you valuable time as you use these lead generation strategies.

9. Analyze and Optimize

Once you start using these lead generation tips, don’t forget to review the data from your campaigns.

Which social media posts generate the most engagement? What SEO blog posts help you acquire the most website traffic?

Analyze your data to make more informed decisions regarding your campaigns. Then, start optimizing your campaigns to generate more leads!

Capture New Clients: 9 Lead Generation Tips for Attorneys

Don’t let your law firm fall into the background this year. Instead, use these nine lead generation tips for attorneys. With these lead generation strategies, you can stand out and draw in new clients.

Set your law firm up for growth and success with these lead generation strategies today.

Looking for more ways to reach new clients this year? We can help.

Contact us today to get started.

More To Explore

Privacy Policy

LawFirmMarketing360 LLC values your trust, and we understand the importance of protecting your privacy. This Privacy Policy applies to personal information collected through all LawFirmMarketing360 web sites (including those of LawFirmMarketing360, and LawFirmMarketing360 Interactive).

This Privacy Statement applies to all information collected through your communications with LawFirmMarketing360, LLC, whether electronic, written or oral; information collected through partners or LawFirmMarketing360’s websites (“Site”) that include a link to this Privacy Statement; as well as any other information about you that we may collect offline or receive from third-parties (collectively, Apps, Sites, and offline or third-party information are referred to as the “Services”). By accessing our Services or providing your information to us, you accept and agree to the practices described in this Privacy Statement.

The following privacy statement describes what information we collect about you, including when and how we collect it; how we use it; with whom we may share it; and what choices you have regarding our use of your information.

Personal Information We Collect from You

When you engage with LawFirmMarketing360 LLC or visit or use our Services, we collect a variety of information. In general, the type and amount of information we collect on you will depend on how you choose to interact with LawFirmMarketing360.

LawFirmMarketing360 collects information that identifies you as an individual or information which is linked or linkable to you as an individual, which will collectively be referred to throughout this Privacy Statement as “Personal Information”: including contact information, demographic information, financial information, as well as call recordings and transcripts.

Contact Information and Preferences. We may request contact information such as your name, mailing address, telephone number, e-mail address, and your preferences for how you would like to be contacted by LawFirmMarketing360.

Demographic Information. We may request limited demographic information such as geographic location.

Financial Information. If you purchase any of our products or services, we will collect payment information such as your credit card number to process your transaction. We may use a third-party payment service to process payments made through the Services. We will retain your credit card information only for as long as necessary to process the transaction.

Call Recordings and Chat Transcripts. If you contact LawFirmMarketing360 by calling our offices or online via the chat feature, we may record your call or maintain a transcript of the chat for training and quality assurance purposes. The information contained in these transcripts will depend on what you voluntarily provide to LawFirmMarketing360.

Do not provide information about others unless you are authorized to do so and consent to have all information used, disclosed, and transferred in accordance with this Privacy Policy. By submitting the information about others, you represent and warrant that you are authorized to do so and that you have received authorization from the person about whom you are providing the information and that person has consented to have all information used, disclosed, and transferred in accordance with this Privacy Policy.

Personal Information We Collect from Other Sources

LawFirmMarketing360 may also collect information that does not reveal your specific identity or does not directly relate to an identifiable individual, referred to throughout this Privacy Statement as “Other Information,” including browser and device information, App usage data, Internet Protocol address, information collected through cookies, pixel tags and other technologies. Other Information also includes information that has been anonymized or aggregated in a manner that it no longer reveals your specific identity.

If we are required to treat Other Information as Personal Information under applicable law, then we may use and share it for the purposes for which we use and share Personal Information as detailed in this Privacy Statement.

Browser and Device Information. Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version and the name and version of the Services (such as the App) you are using. We use this information to ensure that the Services function properly.

Internet Protocol Address. Your IP address is automatically assigned to your computer by your Internet Service Provider. An IP address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the page(s) that were visited. Collecting IP addresses is standard practice and is done automatically by many websites, applications, and other services. We use IP addresses for purposes such as calculating usage levels, diagnosing server problems and administering the Services. We may also derive your approximate location from your IP address.

Web Server Traffic Pattern Information and Browsing History. We collect standard web server traffic pattern information and your browsing history. General traffic, Site usage, browser information and length of stay information is collected and stored in log files.

Cookies. LawFirmMarketing360 Media may use “cookies,” small files that are sent to your web browser and stored on your computer’s hard drive, to enhance your online experience. The cookies collect information about your use of our Services, such as the type of browser you use (such as Google Chrome or Internet Explorer), your home domain or Internet service provider, your referrer URL (which is the URL for the website that you were viewing prior to visiting the website), how you were directed to the Services, which specific pages you accessed, how long you view each page, the time and date you access our Services and anonymous traffic data. If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a cookie (or cookies) from a website. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Services.

Targeted Outreach and Advertising. We may work with third-party service providers to target advertisements and outreach to you based on your preferences or other information, in some cases combining data we collect from you through online cookies and other technologies with other de-identified data. In addition, we may use third-party service providers to display content-specific advertisements to you after you have left our Sites when you go to other websites. These third-party service providers may use cookies, web beacons or similar technologies to tailor advertisements to interests shown by browsing our Sites or other by visiting other websites. We do not control the third-party service providers’ tracking technologies or how they may be used. The collection of your information or use of technologies by third-party service providers are subject to those third-parties’ privacy policies, not LawFirmMarketing360’s policies.

Analytics. We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about the use of the Services and report on activities and trends. This service may also collect information regarding the use of other websites, apps, and online resources.

Physical Location. We may collect the general physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. We may use your device’s physical location to provide you with personalized location-based services and content.

How we may use and disclose your personal information

We and our service providers may use Personal Information for the following purposes:

  • to provide our products and services
  • to communicate with you
  • to help LawFirmMarketing360 improve our products and services and develop new products and services
  • to provide support for our products and services
  • to provide you with offers and promotions about services and products of LawFirmMarketing360 or of other parties that
  • may be of interest to you. You may opt-out of such communications.
  • to analyze website usage and analyze use of the Site
  • to operate our services, products and systems properly.

LawFirmMarketing360 may need to share Personal Information with third parties in limited circumstances. For example, we may share your information with:

  • Credit card processing companies to process your payment
  • Website host and/or web analytics provider
  • Vendors for the purpose of providing customer support or ensuring ongoing functionality with various integrations with LawFirmMarketing360 platforms
  • Other third parties to comply with legal requirements such as the demands of applicable subpoenas and court orders; to verify or enforce our terms of use, our other rights, or other applicable policies; to address fraud, security or technical issues; to respond to an emergency; or otherwise to protect the rights, property or security of our customers or third parties.

All third parties are obligated to maintain the confidentiality of personal information and are not authorized to use personal information for any purpose other than providing those services.

Retention Policy

LawFirmMarketing360 Media retains Personal Information that we receive for as long as necessary to fulfill the purpose(s) for which the information was collected, to provide our services and products, to pursue legitimate business purposes, to enforce our agreements, and comply with all applicable laws.

Updating Your Information and Opting Out

You may update your contact information, determine your preferences or opt-in/opt-out online preferences, by contacting LawFirmMarketing360.

  1. Email our team. (morecases@lawfirmmarketing360.com)
  2. Follow directions on a marketing e-mail communication from us; or
  3. Send a request to: 

LawFirmMarketing360 LLC
ATTN: Data Team
5718 Westheimer Rd Suite 1000, Houston, TX