An Introduction to Digital Marketing for Legal Firms

digital marketing for legal firms

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Are you struggling to acquire new leads for your legal firm? You’re not alone. In fact, about 80% of new leads never translate into sales.

Nearly 70% of businesses struggle to generate website traffic and high-quality leads in the first place.

With a strong digital marketing strategy, you can generate brand awareness and attract more website traffic. Then, you can use engaging, informative content to convert visitors into leads and leads into clients.

Not sure how to use digital marketing for legal firms? Here are eight strategies that can help you get started.

Using the most effective marketing strategies for legal firms will set your firm up for lasting success. Get started with these eight simple tips today!

1. Establish Your Law Firm Brand

About 59% of people prefer choosing familiar brands. If people don’t know your legal firm exists, they won’t choose your business. They’ll turn toward a brand they recognize instead.

Meanwhile, about 90% of consumers expect brands to remain consistent across all platforms and channels.

Before using digital marketing for legal firms, consider your branding. Your law firm’s brand includes your:

  • Mission statement
  • Vision statement
  • Personality
  • Voice
  • Tone
  • Logo
  • Imagery style
  • Font styles
  • Color palette

Take the time to develop a distinct brand to help your law firm stand out from local businesses.

It can take over five impressions with your brand before people become aware of your business. Maintaining brand consistency is essential if you want awareness to grow into awareness. Otherwise, people won’t remember your law firm.

The next time they need legal help, they’ll think of a different law firm instead.

Once you establish your brand guidelines, document them. Creating brand guidelines will help ensure consistency. Then, update your branding across all marketing channels, including your website.

Make sure to update your print materials too. Maintain consistency between your print and digital marketing strategy.

2. Update Your Lawyer Website

Once you update the branding on your website, consider your website’s design and development.

Run your website through Google’s:

  • Core Web Vitals
  • Mobile-Friendly Test
  • PageSpeed Insights

Google’s Core Web Vitals will ensure your website is user-friendly. Otherwise, visitors might struggle to explore your website. If they struggle to explore your content, they might leave feeling frustrated.

They might decide to visit another law firm’s website instead.

It’s also important to make sure your website is mobile-friendly and fast. If people can’t explore your site from mobile devices, they’ll leave.

As people leave your site without interacting with your content, your bounce rate will rise. A high bounce rate can hurt your rankings on search engines. Low rankings might make it difficult for people to find your law firm during a search.

Instead, consider working with a digital marketing agency. They can update your website to create a positive user experience.

You can keep visitors engaged before converting them into leads and clients.

3. Create Informative legal Content

If you want to use digital marketing for legal firms effectively, consider your content marketing strategy. Content marketing can help you demonstrate your experience and expertise. You can boost your credibility, leading to brand trust.

You might have an easier time generating leads as a result.

First, determine what questions your clients are asking online. Use tools like Google Trends and Keyword Planner to get started.

For example, you might find more people are searching “law firm near me.” Perhaps they’re asking questions like, “what do I do after a car accident.” Look for keywords that are relevant to your legal services.

Then, consider different forms of content to answer those questions. For example, you can create:

  • Blog posts/articles
  • Videos
  • eBooks
  • Infographics
  • Polls
  • Quizzes
  • Webinars

Make sure there’s a blog on your website. Then, start sharing your content!

Content marketing will help you draw more website traffic. Create content on a regular basis to continue generating fresh traffic.

4. Manage Your Law Firm Reputation

Take the time to update your Google My Business listing this year. Optimizing your listing will help more people find your law firm online. Your listing also displays client reviews.

Ask your recent clients to post their reviews on your Google My Business listing. Then, use a plugin to feed their reviews to your website.

Generating fresh reviews will help you manage your online reputation.

A strong reputation can help brand trust grow. Future clients might decide to choose you when they need help.

5. Use Legal Focused Search Engine Marketing Strategies

Search engine digital marketing for law firms can help more people find you online.

Consider using search engine optimization (SEO) and pay-per-click (PPC) advertising. SEO will allow you to optimize your blog content for searches. Potential clients can find your blog content to find answers to their questions.

You can use PPC advertising to create eye-catching text or display ads. Then, people can click on your ads to find your website.

Search engine marketing can help you generate brand awareness and website traffic.

6. Automate Legal Lead Nurture and Retargeting Emails

How can law firms use digital marketing to nurture leads? Consider using email marketing this year. You can automate emails to send on a regular basis.

Email marketing can help you remain top-of-mind.

Make sure to segment your email subscription lists. Then, personalize your emails. Personalization will help you better connect with your audience.

7. Stay Social

Once you start creating content for your blog, share it online. For example, you can use social media marketing to engage your audience. Digital marketing for attorneys using social media can help you generate more brand awareness.

Consider hosting live video Q&A sessions, too. Video sessions will help you demonstrate your experience and expertise. Then, direct people to your website to learn more about your legal services.

8. Analyze the Data

Once you start using digital marketing for legal firms, track the progress of your campaigns. Determine which strategies are most effective for lead generation. Then, start optimizing your campaigns.

Optimizing your campaigns will help you make the most of your budget.

Start Strategizing: 8 Ways to Use Digital Marketing for Legal Firms

Don’t miss the chance to generate more leads and acquire more clients. Start using digital marketing for legal firms this year. With these tips, you can boost brand awareness and set your law firm up for success.

You don’t have to start strategizing alone. We can help.

Get in touch with attorney marketing experts to grow your practice. Contact us today to get started.

More To Explore

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LawFirmMarketing360 LLC values your trust, and we understand the importance of protecting your privacy. This Privacy Policy applies to personal information collected through all LawFirmMarketing360 web sites (including those of LawFirmMarketing360, and LawFirmMarketing360 Interactive).

This Privacy Statement applies to all information collected through your communications with LawFirmMarketing360, LLC, whether electronic, written or oral; information collected through partners or LawFirmMarketing360’s websites (“Site”) that include a link to this Privacy Statement; as well as any other information about you that we may collect offline or receive from third-parties (collectively, Apps, Sites, and offline or third-party information are referred to as the “Services”). By accessing our Services or providing your information to us, you accept and agree to the practices described in this Privacy Statement.

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Retention Policy

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Updating Your Information and Opting Out

You may update your contact information, determine your preferences or opt-in/opt-out online preferences, by contacting LawFirmMarketing360.

  1. Email our team. (
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