If Your Law Firm is Getting Zero Online Cases, Do This First

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One of the most important things that they don’t teach you in law school is how exactly to develop your business.

Whether your law firm is newly opened or has been around for years, getting new online cases can become an issue. It can be hard to know where to start, and how to best spend your time and money when it comes to marketing.

If your law firm is getting very few, or even zero online cases, read on to learn more about law firm marketing and the steps you can take to change that.

Sub-Practice Areas

Try setting up as many sub-practice areas as possible, each having its own page. The more information that you have available on your site, the more authoritative you seem. Potential customers like seeing exactly what specific services you offer.

In addition, the more pages you have, the more words you will have. Relevant information about your firm and its services will help your legal office rank on Google with specific keywords.

For example, if you’re a personal injury lawyer, you would be better off having separate pages for slip and fall, wrongful death, bicycle accidents, etc. instead of grouping all of this on one page. 

Setting up additional pages is an easy way to simplify the experience for the customer, and aid Google in understanding what you offer and when to push your website in searches.

Branded Home Page

Create a branded home page that provides the user with a good UI/UX experience. Google is prioritizing this in the coming years, and customers prioritize it too whether they realize it or not. 

If your home page is user-friendly, clearly communicates your brand, and shows them how to navigate to other areas of your site, people are more likely to look into exactly what you have to offer.

If your home page isn’t user-friendly or doesn’t convey your brand and ideals well, the potential customer is more likely to head back to Google and find a different law firm nearby instead.

FAQ Page

Another important page to include on your website is a FAQ page. Having this information easily accessible will prevent customers from searching all around your website to find the answers they’re looking for.

Also, Google can pull bits of information from this page which can drive more leads to your business. 

Core Web Vitals

Making sure that your website runs smoothly is essential. If your site loads slowly or doesn’t load at all, customers will quickly navigate away, and Google won’t push to send leads there in the first place.

Website speed, image loading, and incremental parsed loadings are majorly important by today’s standards, so invest in the tools that you need to ensure this aspect of the user experience is solid.

Don’t Forget Social Pages

Create social pages and try your hardest to update them on a regular basis. The easiest way to do this is by creating a blog that’s relevant to the services your business provides.

When it comes to law firms, there are a wide variety of topics that you could cover in the blog. Providing quality information to people that visit your site not only helps them to get to know you as a brand but also helps Google see you’re a serious company.

If Google sees a regularly updated blog, and useful information with good SEO keyword usage, you will rank higher, and more people will get pushed to your site. 

Utilize Video

Videos help you to connect to your customer and add a touch of personalization that many businesses don’t strive for. This extra touch on your website could be what makes someone feel more comfortable reaching out to you than your competition. 

A nice idea is to record a few of your clients talking about their experience working with you and why they would choose you again if given the option.

Finish off the video by highlighting some of your employees so they can learn faces and see that your employees are happy working for you and feel confident in their position. You can even use video to explain the easiest way for them to reach out to you!

Put this video on your home page and you have a wonderful way to stand out against your competitors and catch people’s attention right from the start.

Get a Bot

Install a simple bot that can capture lead information 24/7. This will save you from missing out on customers because they want to reach you outside of your usual business hours, and it makes people feel like you’re always available for them.

We saw a 33 percent increase in site signups and consults after installing this simple Java code. Feel free to reach out to us to hear about some examples!

Save Time: Hire Out

The best tip is to hire an experienced legal marketing agency to do the leg work for you. They can create a content plan for your blog that ensures what you’re posting is helpful, not harmful. What you post on your blog can either make or break your authority.

From here, you can have the agency execute the content plan for you, or have a team do it internally. Either way, the fact is that 90% of new customers are awarded to sites that have an informational blog.

This is a must today to get found and get more traffic, calls, and clients. 

Have a Thriving Law Firm

The bottom line is that in today’s world, to have a thriving law firm, you need to have a solid online presence.

There are many simple ways to rank higher on Google as mentioned in this article, but to thrive you need a successful blog.

The easiest way to make sure your blog is going to draw readers in and teach them valuable information about your field and your business specifically is to hire an experienced legal marketing agency.

If you’re looking to increase your online presence and grow your business, click here to learn more about the specific services that we offer. 

More To Explore

Privacy Policy

LawFirmMarketing360 LLC values your trust, and we understand the importance of protecting your privacy. This Privacy Policy applies to personal information collected through all LawFirmMarketing360 web sites (including those of LawFirmMarketing360, and LawFirmMarketing360 Interactive).

This Privacy Statement applies to all information collected through your communications with LawFirmMarketing360, LLC, whether electronic, written or oral; information collected through partners or LawFirmMarketing360’s websites (“Site”) that include a link to this Privacy Statement; as well as any other information about you that we may collect offline or receive from third-parties (collectively, Apps, Sites, and offline or third-party information are referred to as the “Services”). By accessing our Services or providing your information to us, you accept and agree to the practices described in this Privacy Statement.

The following privacy statement describes what information we collect about you, including when and how we collect it; how we use it; with whom we may share it; and what choices you have regarding our use of your information.

Personal Information We Collect from You

When you engage with LawFirmMarketing360 LLC or visit or use our Services, we collect a variety of information. In general, the type and amount of information we collect on you will depend on how you choose to interact with LawFirmMarketing360.

LawFirmMarketing360 collects information that identifies you as an individual or information which is linked or linkable to you as an individual, which will collectively be referred to throughout this Privacy Statement as “Personal Information”: including contact information, demographic information, financial information, as well as call recordings and transcripts.

Contact Information and Preferences. We may request contact information such as your name, mailing address, telephone number, e-mail address, and your preferences for how you would like to be contacted by LawFirmMarketing360.

Demographic Information. We may request limited demographic information such as geographic location.

Financial Information. If you purchase any of our products or services, we will collect payment information such as your credit card number to process your transaction. We may use a third-party payment service to process payments made through the Services. We will retain your credit card information only for as long as necessary to process the transaction.

Call Recordings and Chat Transcripts. If you contact LawFirmMarketing360 by calling our offices or online via the chat feature, we may record your call or maintain a transcript of the chat for training and quality assurance purposes. The information contained in these transcripts will depend on what you voluntarily provide to LawFirmMarketing360.

Do not provide information about others unless you are authorized to do so and consent to have all information used, disclosed, and transferred in accordance with this Privacy Policy. By submitting the information about others, you represent and warrant that you are authorized to do so and that you have received authorization from the person about whom you are providing the information and that person has consented to have all information used, disclosed, and transferred in accordance with this Privacy Policy.

Personal Information We Collect from Other Sources

LawFirmMarketing360 may also collect information that does not reveal your specific identity or does not directly relate to an identifiable individual, referred to throughout this Privacy Statement as “Other Information,” including browser and device information, App usage data, Internet Protocol address, information collected through cookies, pixel tags and other technologies. Other Information also includes information that has been anonymized or aggregated in a manner that it no longer reveals your specific identity.

If we are required to treat Other Information as Personal Information under applicable law, then we may use and share it for the purposes for which we use and share Personal Information as detailed in this Privacy Statement.

Browser and Device Information. Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version and the name and version of the Services (such as the App) you are using. We use this information to ensure that the Services function properly.

Internet Protocol Address. Your IP address is automatically assigned to your computer by your Internet Service Provider. An IP address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the page(s) that were visited. Collecting IP addresses is standard practice and is done automatically by many websites, applications, and other services. We use IP addresses for purposes such as calculating usage levels, diagnosing server problems and administering the Services. We may also derive your approximate location from your IP address.

Web Server Traffic Pattern Information and Browsing History. We collect standard web server traffic pattern information and your browsing history. General traffic, Site usage, browser information and length of stay information is collected and stored in log files.

Cookies. LawFirmMarketing360 Media may use “cookies,” small files that are sent to your web browser and stored on your computer’s hard drive, to enhance your online experience. The cookies collect information about your use of our Services, such as the type of browser you use (such as Google Chrome or Internet Explorer), your home domain or Internet service provider, your referrer URL (which is the URL for the website that you were viewing prior to visiting the website), how you were directed to the Services, which specific pages you accessed, how long you view each page, the time and date you access our Services and anonymous traffic data. If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a cookie (or cookies) from a website. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Services.

Targeted Outreach and Advertising. We may work with third-party service providers to target advertisements and outreach to you based on your preferences or other information, in some cases combining data we collect from you through online cookies and other technologies with other de-identified data. In addition, we may use third-party service providers to display content-specific advertisements to you after you have left our Sites when you go to other websites. These third-party service providers may use cookies, web beacons or similar technologies to tailor advertisements to interests shown by browsing our Sites or other by visiting other websites. We do not control the third-party service providers’ tracking technologies or how they may be used. The collection of your information or use of technologies by third-party service providers are subject to those third-parties’ privacy policies, not LawFirmMarketing360’s policies.

Analytics. We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about the use of the Services and report on activities and trends. This service may also collect information regarding the use of other websites, apps, and online resources.

Physical Location. We may collect the general physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. We may use your device’s physical location to provide you with personalized location-based services and content.

How we may use and disclose your personal information

We and our service providers may use Personal Information for the following purposes:

  • to provide our products and services
  • to communicate with you
  • to help LawFirmMarketing360 improve our products and services and develop new products and services
  • to provide support for our products and services
  • to provide you with offers and promotions about services and products of LawFirmMarketing360 or of other parties that
  • may be of interest to you. You may opt-out of such communications.
  • to analyze website usage and analyze use of the Site
  • to operate our services, products and systems properly.

LawFirmMarketing360 may need to share Personal Information with third parties in limited circumstances. For example, we may share your information with:

  • Credit card processing companies to process your payment
  • Website host and/or web analytics provider
  • Vendors for the purpose of providing customer support or ensuring ongoing functionality with various integrations with LawFirmMarketing360 platforms
  • Other third parties to comply with legal requirements such as the demands of applicable subpoenas and court orders; to verify or enforce our terms of use, our other rights, or other applicable policies; to address fraud, security or technical issues; to respond to an emergency; or otherwise to protect the rights, property or security of our customers or third parties.

All third parties are obligated to maintain the confidentiality of personal information and are not authorized to use personal information for any purpose other than providing those services.

Retention Policy

LawFirmMarketing360 Media retains Personal Information that we receive for as long as necessary to fulfill the purpose(s) for which the information was collected, to provide our services and products, to pursue legitimate business purposes, to enforce our agreements, and comply with all applicable laws.

Updating Your Information and Opting Out

You may update your contact information, determine your preferences or opt-in/opt-out online preferences, by contacting LawFirmMarketing360.

  1. Email our team. (morecases@lawfirmmarketing360.com)
  2. Follow directions on a marketing e-mail communication from us; or
  3. Send a request to: 

LawFirmMarketing360 LLC
ATTN: Data Team
5718 Westheimer Rd Suite 1000, Houston, TX