About 80% of marketers worldwide are prioritizing finding ways to generate more quality leads. Unfortunately, only 20% of marketers find lead generation successful. Only 10% are consistently effective and efficient with generating leads.
Without high-quality leads, you could struggle to grow your legal practice.
Instead, consider working with an internet marketing agency for attorneys. You can rely on their experience and expertise to develop more effective campaigns. Then, you can draw more prospective clients to your legal practice.
Now sure which law firm digital marketing agency to hire? Here are nine questions to ask during your search.
Asking these questions will help you find the best law firm marketing agency around. Then, you can set your legal practice up for lasting growth by gathering quality leads.
Start your search by asking these nine questions today!
1. How Long Have You Worked in the Industry & Are You Legal ONLY Focused?
First, it’s important to find a law firm digital marketing agency that already has years of hands-on experience. Their prior experience will help you save time and money. These marketing agencies will know how to help you develop an effective campaign from the start. It is also essential to see if they are legal niche-focused only, as legal has its own learning curve.
Find an internet marketing agency for attorneys that’s existed for at least a few years.
Visit each company’s website and find their “About Us” page. Check their Google reviews too.
You can also ask each agency how many clients they’ve helped within that time. If they’ve only helped three clients in 10 years, look for another agency. Instead, look for someone with well-rounded experience with different campaigns.
Make sure the agency’s experience is relevant to your specific needs as well.
For example, you might need to find a search engine optimization (SEO) marketing agency. Does the agency have years of experience with law firm SEO? If not, they could use outdated techniques or blackhat SEO.
You don’t want to end up with an agency that will use you as a practicing client for marketing techniques. Finding a team with years of relevant experience will give you peace of mind. You can feel confident in their expertise before developing your campaigns.
Some agencies have to abide by NDA’s as these are important contracts that make the law firms feel safe. An agency may show you results of live dashboards without the names to do the best to show results. This works well; make sure to find out about the timelines of results.
2. What Services Do You Offer & Are They Multi-Channel?
Remember, you’ll want to find a law firm digital marketing agency with experience and expertise relevant to your needs in multiple channels. Make sure the agency you choose offers the right mix of marketing services.
First, take a moment to consider your marketing goals. For example, you might want to:
- Generate brand awareness and recognition
- Attract more website traffic
- Establish your credibility
- Engage with clients on social media
- Produce more high-quality blog content
- Improve your search engine rankings
- Book more consultation appointments
Establishing your goals can help you determine which marketing services you need.
For example, you might want to look for an agency that offers content creation services. They can help create high-quality content for your blog. Combine content creation with law firm SEO services.
SEO will improve your search engine rankings, allowing you to reach clients searching for law firms. Nearly 70% of online experiences start with search engines. SEO can drive 1,000% more high intent traffic than organic social media.
You might want to find an agency that offers pay-per-click (PPC) advertising, SEO, Local SEO, email marketing, or social media marketing services, which is a multi-channel approach.
Make sure each agency on your list offers the services you need to drive near-term and long-term results.
3. Have You Worked With a Legal Practice Before?
You can learn more about each digital marketing agency by asking about their previous clients. Determine if they specialize as an internet marketing agency for attorneys. An agency with experience helping law firms could benefit your firm.
They’ll have a better understanding of your target audience. These agencies will know how to set your campaigns up for success.
Ask about the law firms they’ve helped in the past. Determine how they helped those clients, too.
4. How Will You Track My Campaigns?
Establish a key performance indicator (KPI) for each goal you set. For example, you might track website visitors or social media followers. Then, ask each agency how they’ll help track the performance of your campaigns.
Which KPIs will they track? Ask if they’ll provide updates and reports as well.
If they won’t track your campaigns, there’s a chance they’ll waste your time and money. You won’t know they’re failing to accomplish your goals until it’s too late.
5. How Often Will We Communicate?
Determine how often you’ll communicate with the agency, too. Will they send email updates? Will you schedule routine calls?
Communicating with the agency will help you track their progress.
6. Can You Provide References?
Ask each internet marketing agency for attorneys on your list for references. Try to speak with at least three of their recent clients. Speaking with their clients can help you gather insights from someone in your shoes.
Some agencies cannot provide attorney names as they might adhere to strict NDA’s, but they can show you live client plot results for PPC, SEO & Local SEO. These dashboards are very hard to replicate on the fly for a specific case study unless you have the live data, as multiple plots have time-framed inflection points for SEO, Local SEO, PPC, and Social.
This is a tough one, but as long as you feel good about the team, they are communicative and have a good process to track results, traffic, and calls; this signals for them to be a top-tier candidate agency firm.
7. What’s Your Process?
Ask each law firm digital marketing agency about their work process.
They should start by asking about your specific needs and goals. Then, they should learn more about your law firm and clients. The information they gather will help them customize your marketing strategy.
Otherwise, the law firm might use a cookie-cutter approach. Cookie-cutter approaches don’t work anymore, so buyer beware!
8. What Do You Need to Get Started?
Ask each agency what they’ll need before working on your first campaign.
For example, they might require account login information for your website, social media accounts, or Google Ads account. They might want to learn more about your marketing history by gathering analytics. They’ll likely need information about your target audience, too.
If they don’t ask for this information, they might make assumptions before developing your campaigns, leading to lower ROI.
9. How Much Will It Cost?
Gather quotes from three different internet marketing agencies. Get an itemized list of their services as well. Then, compare your options.
Don’t rush to choose the cheapest agency. Instead, make sure you’re getting the most bang for your buck. Choose an agency that can help you attract more legal leads.
Their ability to boost your ROI will set your law firm up for long-term growth.
Choose an Internet Marketing Agency for Attorneys: 9 Questions to Ask First
Choosing an internet marketing agency for attorneys shouldn’t feel stressful. Instead, ask these nine questions to vet your options. Asking these questions will ensure you make the best choice.
Then, you can develop effective campaigns to set your law firm up for lasting success.
Eager to start strategizing legal marketing for more quality lead generation? We’re here to help.
Get in touch with our attorney marketing experts today!
