Law Firm Internet Marketing Services: How to Choose the Best One

law firm internet marketing services

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In the year 2020, 500 keywords accounted for approximately 8.4% of all search volume. What does this mean?

If you want to reach Google’s first page, you need a real game plan. If you go into SEO blindly, you won’t achieve the right results, and keep in mind you are not the only law firm out there. The goal of every law firm is to be on Google’s first page, and they are probably using the exact keywords as you.

A law firm internet marketing service can help you receive the results, but you can’t just pick any company. The following article will tell you how you can choose the best marketing agency to reach Google’s number one spot.

1. Establish Your Target Audience and Develop Your Goals around Them

Every expert in law firm SEO tips will ask you who your target audience is and what your company’s goals are in helping them. Before you go hiring a law firm’s marketing team, you’re going to need to evaluate your goals and objectives. Below are some questions to ask yourself to help you out:

  •  What are your expectations regarding expanding your reach with your target audience?
  • In the next quarter or year, how many new leads do you hope to target?
  • During that time frame, how many new clients would you like to convert?
  • Are you capable of converting those leads? What needs to be done if not?
  • What kind of image do you want your law firm to have?
  • Do you have revenue goals for your law firm?
  • Can you use any of your current digital assets to support your objectives?
  • Do you need to improve your website for mobile devices?
  • Would you like to see additional content developed?
  • Is local SEO important to you?
  • Do you want more organic results or paid campaigns?

It would help if you outlined these goals clearly before you began. By doing so, you give the law firm marketing service a clear understanding of what you want to achieve. 

2. Make Sure to Research on the Law Marketing Service to Learn Their Track Record

The most important thing you want to know about the law firm’s internet marketing service is their experience within the industry. You want to know they’re delivering marketing results for law firms and if any of their pst customers has made it to Google’s first page results.

We tend to think that all marketing is the same. However, law firms have their own unique set of requirements. You must select an agency with a proven track record in law firm internet marketing service. Ensure they understand concepts such as:

  •  How can law firms optimize their websites?
  • How should an SEO campaign target the right keywords?
  • What is the optimal Adwords campaign structure to generate maximum results?
  • What is the best place for us to build legal SEO backlinks?

In addition, make sure your agency follows the latest best practice guidelines. The field of digital marketing is constantly evolving. A company that publishes content regularly contributes to legal marketing blogs, or speaks on the subject is a good sign.

3. Don’t Be Afraid to Ask Them about Their Work Processes and Reporting Methods

After discovering the law firm internet marketing service can deliver results, you need to know their work method. Learn how they will work with you daily and are you compatible with them. Keep these considerations in mind when asking a law firm marketing representative questions:

  • How will they approach lead generation, content creation, and SEO campaigns?
  • Do you have the capability of meeting them in person or via video if necessary?
  • How much contact do you have with the agency after the initial meeting to discuss your needs?
  • Would you have a dedicated manager who would answer questions and act as a channel for ideas?
  • Are they able to work effectively with your employees? 
  • How will they track SEO performance, analyze reports, and show results?

The factors above should be established early in the process, so you know what to expect from the law firm internet marketing service. You don’t want to be lost during the process and not know if you’re getting your money’s worths. 

4. Always Ask For Proof of Results on past Law Firm SEO

You should look beyond online reviews, testimonials, and case studies on the company’s website. Remember, they’re marketers and know how to present information to make them look good.

You want to see actual numbers and data that support the types of results you want to achieve. For example, did they help another law firm generate new leads or improve website search rankings? What is the return on investment in pay-per-click advertising or landing page conversions?

Pay attention to the law firm internet marketing service SEO results. What can you expect from their guidance when their website does not rank well in Google?

Make sure they provide specific examples to back up their claims. The best thing you can do is approach existing or past clients for their open and honest feedback about the agency’s service.

5. Make Sure Their Law Firm Marketing Services Include Local SEO

Of course, you want to reach the first result page of Google globally, but it’s essential to do it with local SEO. You must hire a marketing agency specializing in ranking people locally with a proven track record of results.

Many SEO firms rank only internal pages for lawyers. This is because a brand built around an internal page is easier to rank than a homepage. However, there is one big disadvantage in this approach: more prominent brands tend to rank better in local search results. 

Request a Local Falcon report from the SEO company with a 1-mile radius of their clients’ offices using the target keyword. By reviewing the Local Falcon report, you can see how their past clients rank locally? Also, keep in mind that if the law firm marketing services do not know what a Local Falcon is, it’s best not to do business with them.

Contact the Best Law Firm Internet Marketing Service for Results

Law Firm Marketing 360 provides full-service digital marketing solutions to law firms nationwide. Among our online marketing services are law firm website design, local SEO, and building backlinks.

You only receive services tailored to meet your needs so that you get the best results possible. Contact the best law firm internet marketing service today!


More To Explore

Privacy Policy

LawFirmMarketing360 LLC values your trust, and we understand the importance of protecting your privacy. This Privacy Policy applies to personal information collected through all LawFirmMarketing360 web sites (including those of LawFirmMarketing360, and LawFirmMarketing360 Interactive).

This Privacy Statement applies to all information collected through your communications with LawFirmMarketing360, LLC, whether electronic, written or oral; information collected through partners or LawFirmMarketing360’s websites (“Site”) that include a link to this Privacy Statement; as well as any other information about you that we may collect offline or receive from third-parties (collectively, Apps, Sites, and offline or third-party information are referred to as the “Services”). By accessing our Services or providing your information to us, you accept and agree to the practices described in this Privacy Statement.

The following privacy statement describes what information we collect about you, including when and how we collect it; how we use it; with whom we may share it; and what choices you have regarding our use of your information.

Personal Information We Collect from You

When you engage with LawFirmMarketing360 LLC or visit or use our Services, we collect a variety of information. In general, the type and amount of information we collect on you will depend on how you choose to interact with LawFirmMarketing360.

LawFirmMarketing360 collects information that identifies you as an individual or information which is linked or linkable to you as an individual, which will collectively be referred to throughout this Privacy Statement as “Personal Information”: including contact information, demographic information, financial information, as well as call recordings and transcripts.

Contact Information and Preferences. We may request contact information such as your name, mailing address, telephone number, e-mail address, and your preferences for how you would like to be contacted by LawFirmMarketing360.

Demographic Information. We may request limited demographic information such as geographic location.

Financial Information. If you purchase any of our products or services, we will collect payment information such as your credit card number to process your transaction. We may use a third-party payment service to process payments made through the Services. We will retain your credit card information only for as long as necessary to process the transaction.

Call Recordings and Chat Transcripts. If you contact LawFirmMarketing360 by calling our offices or online via the chat feature, we may record your call or maintain a transcript of the chat for training and quality assurance purposes. The information contained in these transcripts will depend on what you voluntarily provide to LawFirmMarketing360.

Do not provide information about others unless you are authorized to do so and consent to have all information used, disclosed, and transferred in accordance with this Privacy Policy. By submitting the information about others, you represent and warrant that you are authorized to do so and that you have received authorization from the person about whom you are providing the information and that person has consented to have all information used, disclosed, and transferred in accordance with this Privacy Policy.

Personal Information We Collect from Other Sources

LawFirmMarketing360 may also collect information that does not reveal your specific identity or does not directly relate to an identifiable individual, referred to throughout this Privacy Statement as “Other Information,” including browser and device information, App usage data, Internet Protocol address, information collected through cookies, pixel tags and other technologies. Other Information also includes information that has been anonymized or aggregated in a manner that it no longer reveals your specific identity.

If we are required to treat Other Information as Personal Information under applicable law, then we may use and share it for the purposes for which we use and share Personal Information as detailed in this Privacy Statement.

Browser and Device Information. Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version and the name and version of the Services (such as the App) you are using. We use this information to ensure that the Services function properly.

Internet Protocol Address. Your IP address is automatically assigned to your computer by your Internet Service Provider. An IP address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the page(s) that were visited. Collecting IP addresses is standard practice and is done automatically by many websites, applications, and other services. We use IP addresses for purposes such as calculating usage levels, diagnosing server problems and administering the Services. We may also derive your approximate location from your IP address.

Web Server Traffic Pattern Information and Browsing History. We collect standard web server traffic pattern information and your browsing history. General traffic, Site usage, browser information and length of stay information is collected and stored in log files.

Cookies. LawFirmMarketing360 Media may use “cookies,” small files that are sent to your web browser and stored on your computer’s hard drive, to enhance your online experience. The cookies collect information about your use of our Services, such as the type of browser you use (such as Google Chrome or Internet Explorer), your home domain or Internet service provider, your referrer URL (which is the URL for the website that you were viewing prior to visiting the website), how you were directed to the Services, which specific pages you accessed, how long you view each page, the time and date you access our Services and anonymous traffic data. If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a cookie (or cookies) from a website. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Services.

Targeted Outreach and Advertising. We may work with third-party service providers to target advertisements and outreach to you based on your preferences or other information, in some cases combining data we collect from you through online cookies and other technologies with other de-identified data. In addition, we may use third-party service providers to display content-specific advertisements to you after you have left our Sites when you go to other websites. These third-party service providers may use cookies, web beacons or similar technologies to tailor advertisements to interests shown by browsing our Sites or other by visiting other websites. We do not control the third-party service providers’ tracking technologies or how they may be used. The collection of your information or use of technologies by third-party service providers are subject to those third-parties’ privacy policies, not LawFirmMarketing360’s policies.

Analytics. We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about the use of the Services and report on activities and trends. This service may also collect information regarding the use of other websites, apps, and online resources.

Physical Location. We may collect the general physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. We may use your device’s physical location to provide you with personalized location-based services and content.

How we may use and disclose your personal information

We and our service providers may use Personal Information for the following purposes:

  • to provide our products and services
  • to communicate with you
  • to help LawFirmMarketing360 improve our products and services and develop new products and services
  • to provide support for our products and services
  • to provide you with offers and promotions about services and products of LawFirmMarketing360 or of other parties that
  • may be of interest to you. You may opt-out of such communications.
  • to analyze website usage and analyze use of the Site
  • to operate our services, products and systems properly.

LawFirmMarketing360 may need to share Personal Information with third parties in limited circumstances. For example, we may share your information with:

  • Credit card processing companies to process your payment
  • Website host and/or web analytics provider
  • Vendors for the purpose of providing customer support or ensuring ongoing functionality with various integrations with LawFirmMarketing360 platforms
  • Other third parties to comply with legal requirements such as the demands of applicable subpoenas and court orders; to verify or enforce our terms of use, our other rights, or other applicable policies; to address fraud, security or technical issues; to respond to an emergency; or otherwise to protect the rights, property or security of our customers or third parties.

All third parties are obligated to maintain the confidentiality of personal information and are not authorized to use personal information for any purpose other than providing those services.

Retention Policy

LawFirmMarketing360 Media retains Personal Information that we receive for as long as necessary to fulfill the purpose(s) for which the information was collected, to provide our services and products, to pursue legitimate business purposes, to enforce our agreements, and comply with all applicable laws.

Updating Your Information and Opting Out

You may update your contact information, determine your preferences or opt-in/opt-out online preferences, by contacting LawFirmMarketing360.

  1. Email our team. (
  2. Follow directions on a marketing e-mail communication from us; or
  3. Send a request to: 

LawFirmMarketing360 LLC
ATTN: Data Team
5718 Westheimer Rd Suite 1000, Houston, TX