Law Firm Marketing 101: How to Get Your Practice Seen

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An estimated 96% of people seeking legal help use a search engine. That means you need a strategic law firm marketing plan for your practice to thrive.

Things have also changed drastically after the COVID-19 pandemic. Lawyers are now relying on digital communication tools to engage clients. This means that you need to adapt and create a solid digital marketing strategy for your practice to grow.

To start you off on the right foot, we’ve outlined some of the best marketing tips. We hope these will help you make informed decisions.

Optimize Your Law Firm Marketing Website

One of the best things you can do is to improve your customer experience on your business law firm website. Your website needs to be fully responsive because most clients conduct searches on their mobile devices. The images should be flexible, and so should the website structure.

Building a law firm website that conforms to all platforms will help you maximize the number of clients you capture through your website. The next most important thing is making sure that your website speed is very high.

Human beings are an impatient lot, and slow loading websites only irritate them and stops them from going further. A slow website will translate to a negative experience for your potential clients, and they will go looking for your competitors.

Additionally, all your services should be available on your homepage. It’ll make it easier for your clients to find what they’re looking for. Include calls to action and make it easy for your clients to book appointments.

Capitalize on Legal Social Media Law Firm Marketing

Social media marketing will play an integral part in your overall legal marketing strategies. It is one of the best marketing avenues because this is practically where most of your clients are. It’s also a significant contributor when it comes to driving traffic to your website.

That said, it’s essential for you to understand that not all social media platforms will work well for attracting legal clients. You need to evaluate different platforms and pick the one that suits your practice the best. This will highly depend on your target market and where you’re most likely to find them.

To succeed on legal social media, you need to be consistent, offer unique content, and post on a regular basis. It’s vital that you engage your customers, optimize your posts and ensure you share content that’s bound to drive potential clients to click through to your law firm website.

Develop a Targeted Law Firm Marketing Plan Focused on Local SEO Strategy

One thing you should not overlook in your legal marketing plan is local SEO. While you need to attract more clients to your practice, it’s critical to attract the ones in your local area. This means putting a focus on clients who are more likely to visit your practice if they need either consultation or to book an appointment.

According to research, four out of five people search the internet to find local information. They search for business hours, location, directions, and availability. A large number of them visit the business within the same day.

This means your website needs to rank for the searches about 15 to 20 miles away from you. When optimizing for local SEO, you need to have a page for every location if you have more than one practice.

Some of the most crucial items you must include are Google My Business map, your city name, and NAP. NAP stands for name, address, and phone number. You also need to include the providers that offer services in that location and offer a write-up about the practice.

Create a Selling Content Strategy for Your Lawyers Marketing & Visibility

Content is still king. Content marketing will play a vital role in increasing your website traffic and growing your organic search. If you offer valuable content, you’ll also improve your brand awareness.

Go the extra mile to offer expert legal advice and information about the problems your target market is looking to solve. This will set you apart as an authoritative figure in the industry. What this will do is boost trustworthiness, marketing efficiency and get you loyalty from your clients.

Capitalize on data when crafting your content. This means using keyword research, keyword volume, backlinks, etcetera.

With this information, you can write content that your target law clientele market is searching for. Apart from blog posts, you should also think about other forms of content, like video, which is currently doing very well.

Use Email Marketing to Your Advantage

Email marketing is one of the most effective digital marketing strategies, and for good reason. It’s a great way to target and retarget legal clients who have already expressed interest in treatments or consultations. The best thing is that you can personalize emails to every client and make them feel special, one thing that consumers love.

You can use emails to share discounts, promotions, blog posts related to their needs, and some of the latest services you’ve added to your practice. You should also create nurture sequences with your emails for your lead generation campaign to convert more potential clients into customers.

Generate Customer Reviews for Your Law Firm

Get this! 67% of customers consider online reviews before making a purchasing decision. This means that positive reviews are some of the most critical aspects of your legal marketing campaign.

Make it easy for clients to leave reviews and testimonials, and of course, offer impeccable services so they’ll be impressed.

Kick Your Law Firm Marketing Game Up a Notch

Law firm marketing is not any more complicated than any other marketing. However, you need to take it seriously, especially online marketing, because this is where your clients will start their search.

Beyond that, your legal office needs to be well-presented with top-of-the-line customer services for clients to feel at ease and choose to come back.

Do you want to grow the traffic to your legal website? We are a team of “data-driven” digital experts whose aim is to grow your traffic, leads, and revenue. Contact us today and let’s help you build a successful legal practice.

More To Explore

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LawFirmMarketing360 LLC values your trust, and we understand the importance of protecting your privacy. This Privacy Policy applies to personal information collected through all LawFirmMarketing360 web sites (including those of LawFirmMarketing360, and LawFirmMarketing360 Interactive).

This Privacy Statement applies to all information collected through your communications with LawFirmMarketing360, LLC, whether electronic, written or oral; information collected through partners or LawFirmMarketing360’s websites (“Site”) that include a link to this Privacy Statement; as well as any other information about you that we may collect offline or receive from third-parties (collectively, Apps, Sites, and offline or third-party information are referred to as the “Services”). By accessing our Services or providing your information to us, you accept and agree to the practices described in this Privacy Statement.

The following privacy statement describes what information we collect about you, including when and how we collect it; how we use it; with whom we may share it; and what choices you have regarding our use of your information.

Personal Information We Collect from You

When you engage with LawFirmMarketing360 LLC or visit or use our Services, we collect a variety of information. In general, the type and amount of information we collect on you will depend on how you choose to interact with LawFirmMarketing360.

LawFirmMarketing360 collects information that identifies you as an individual or information which is linked or linkable to you as an individual, which will collectively be referred to throughout this Privacy Statement as “Personal Information”: including contact information, demographic information, financial information, as well as call recordings and transcripts.

Contact Information and Preferences. We may request contact information such as your name, mailing address, telephone number, e-mail address, and your preferences for how you would like to be contacted by LawFirmMarketing360.

Demographic Information. We may request limited demographic information such as geographic location.

Financial Information. If you purchase any of our products or services, we will collect payment information such as your credit card number to process your transaction. We may use a third-party payment service to process payments made through the Services. We will retain your credit card information only for as long as necessary to process the transaction.

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Personal Information We Collect from Other Sources

LawFirmMarketing360 may also collect information that does not reveal your specific identity or does not directly relate to an identifiable individual, referred to throughout this Privacy Statement as “Other Information,” including browser and device information, App usage data, Internet Protocol address, information collected through cookies, pixel tags and other technologies. Other Information also includes information that has been anonymized or aggregated in a manner that it no longer reveals your specific identity.

If we are required to treat Other Information as Personal Information under applicable law, then we may use and share it for the purposes for which we use and share Personal Information as detailed in this Privacy Statement.

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Targeted Outreach and Advertising. We may work with third-party service providers to target advertisements and outreach to you based on your preferences or other information, in some cases combining data we collect from you through online cookies and other technologies with other de-identified data. In addition, we may use third-party service providers to display content-specific advertisements to you after you have left our Sites when you go to other websites. These third-party service providers may use cookies, web beacons or similar technologies to tailor advertisements to interests shown by browsing our Sites or other by visiting other websites. We do not control the third-party service providers’ tracking technologies or how they may be used. The collection of your information or use of technologies by third-party service providers are subject to those third-parties’ privacy policies, not LawFirmMarketing360’s policies.

Analytics. We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about the use of the Services and report on activities and trends. This service may also collect information regarding the use of other websites, apps, and online resources.

Physical Location. We may collect the general physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. We may use your device’s physical location to provide you with personalized location-based services and content.

How we may use and disclose your personal information

We and our service providers may use Personal Information for the following purposes:

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LawFirmMarketing360 may need to share Personal Information with third parties in limited circumstances. For example, we may share your information with:

  • Credit card processing companies to process your payment
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All third parties are obligated to maintain the confidentiality of personal information and are not authorized to use personal information for any purpose other than providing those services.

Retention Policy

LawFirmMarketing360 Media retains Personal Information that we receive for as long as necessary to fulfill the purpose(s) for which the information was collected, to provide our services and products, to pursue legitimate business purposes, to enforce our agreements, and comply with all applicable laws.

Updating Your Information and Opting Out

You may update your contact information, determine your preferences or opt-in/opt-out online preferences, by contacting LawFirmMarketing360.

  1. Email our team. (
  2. Follow directions on a marketing e-mail communication from us; or
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LawFirmMarketing360 LLC
ATTN: Data Team
5718 Westheimer Rd Suite 1000, Houston, TX