What Can a Law Firm Marketing Agency Do For You?

what can law firm marketing agency do for you

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Most people in search of a lawyer end up hiring the first firm they come into contact with. If you want the odds to be in your favor, then there’s only one thing you need to do – make sure your law firm shows up first in the search results on Google. This is where the importance of an effective law firm marketing agency enters the picture – to design and implement strategies that will attract and bring clients to your firm. 

Why You Need to Work with a Law Firm Marketing Agency

The internet truly levelled the field for everyone. Gone are the days when only deep-pocketed organizations can advertise their businesses on traditional media (TV, radio, print, etc.). Today, digital marketing allows organizations of all shapes and sizes the same opportunity to market their business and increase revenue. 

So what can a law firm marketing agency do for you? A lot actually, but here’s a quick breakdown of the things they actually do to promote and market your firm

why need a law firm marketing agency


Build your brand

Whether you are a new lawyer starting your own firm and looking to build your name from the ground up, or an established firm searching for ways to modernize and give your firm a brand new image, a law firm marketing agency can help you craft a strong brand.

Your brand as a law firm is your selling point as a lawyer – it’s the thing that makes you different, unique, and shows the attributes that make you worthy of people’s trust, time, and money. It’s the overarching overlap of your reputation, your values, personality, and more importantly, your value proposition.

A good marketing agency will do everything, from creating a voice for your brand and giving it a face, to making a logo, and telling your story. They can show people what your firm is about, the attorneys you have in your team, and what makes your law firm different from the others. 

Here’s why your law firm needs strong branding: 

  • To build trust – A strong brand makes an organization (and yourself) authentic, transparent, and client-centric. These are the things that build trust and establish your name as an authority in your field. 
  • Sets you apart from others – There are millions of lawyers in the country, and thousands in your city. The best way to get noticed is to distance yourself from your competition and make your firm stand out from the others. 
  • Develops loyalty – People stay loyal to brands that share their values. The best way to communicate your values is through good branding.
  • Inspires connection – A good brand helps you tap into people’s emotions and establish strong connections. 
  • Keeps you focused – Having a clear branding will keep you focused on the mission and values of your firm by aligning your efforts, time, and resources. 
  • Tells your story ─ Branding involves advertising campaigns, storytelling, and more importantly, instituting your key message through your logo and identity. 


They open all sorts of doors

A good law firm marketing agency will optimize your online presence and aggressively get you clients. They do this by designing a professional, intuitive, user-friendly, and dynamic website; boosting your search engine optimization (SEO) performance; creating email campaigns, and producing and distributing e-newsletters that adhere to the interests of potential clients and your target audience. 


They pass the word about you

Advertising is a big part of marketing, but not all advertising campaigns are made equally. A good law firm marketing agency will understand your business; where your organization is, and where you want it to go. 

They craft the message that you want to pass around and create the best strategies to get the words across – through all sorts of channels. This could include traditional advertising (TV ads, magazines), out-of-media (bus wraps, train posters, billboards), and more importantly, online advertising. They consider all sorts of channels for all your advertising needs. 


They tell your stories

A good marketing agency will boost your public relations by sharing your stories in a way that makes people want to read and listen. 

Some agencies even train firms to know how to better handle and represent themselves (or their firm) to the media, and even manage crises. 


They engage with people on your behalf

A law firm marketing agency will handle your social media. In today’s digital landscape, one-way monologues just don’t work. People want to engage with organizations. The successful brands are doing one thing – giving people a channel for two-way conversations with their clients and target audience. 

The agency will take care of your Facebook, LinkedIn, and Twitter profiles, post and share insightful and helpful content, and more importantly, engage people in meaningful conversations. Basically, they can help not just in building your social media presence, but in establishing relationships and boost brand loyalty. 


Help you find your clients

The most successful strategies focus heavily on how clients make the decision to contact a lawyer, and targeting potential users there. This includes answering multiple questions, like are your clients hearing about you? Are they clicking through your website? Are they finding you through organic searches? 

Each potential client will have his own different journey in finding you, but there are certainly a lot of common denominators. Analyzing market data and company analytics is part of the law firm marketing agency’s job. This can help you find the right clients who are truly interested in your services. 

law firm marketing agency benefits


Parting tips

Advertising and marketing for a law firm is no longer about putting up billboards and paying for Yellow Pages’ ads. In an age when the world is at your fingertips, rest assured, when people are in need of a lawyer, they will find one through their smartphone (or computer). This is why a good law firm marketing agency is an absolute must-have today – you want someone to establish and take care of your firm’s online brand and presence, and help you reach out to as many potential clients as possible. 

Many agencies also offer legal website development and app development that will help you answer queries as quickly as possible. This is extremely helpful for potential clients looking for simple legal advice, get quotes, or help in their paperwork, while also directing them to your firm for further legal assistance. 

More To Explore

Privacy Policy

LawFirmMarketing360 LLC values your trust, and we understand the importance of protecting your privacy. This Privacy Policy applies to personal information collected through all LawFirmMarketing360 web sites (including those of LawFirmMarketing360, and LawFirmMarketing360 Interactive).

This Privacy Statement applies to all information collected through your communications with LawFirmMarketing360, LLC, whether electronic, written or oral; information collected through partners or LawFirmMarketing360’s websites (“Site”) that include a link to this Privacy Statement; as well as any other information about you that we may collect offline or receive from third-parties (collectively, Apps, Sites, and offline or third-party information are referred to as the “Services”). By accessing our Services or providing your information to us, you accept and agree to the practices described in this Privacy Statement.

The following privacy statement describes what information we collect about you, including when and how we collect it; how we use it; with whom we may share it; and what choices you have regarding our use of your information.

Personal Information We Collect from You

When you engage with LawFirmMarketing360 LLC or visit or use our Services, we collect a variety of information. In general, the type and amount of information we collect on you will depend on how you choose to interact with LawFirmMarketing360.

LawFirmMarketing360 collects information that identifies you as an individual or information which is linked or linkable to you as an individual, which will collectively be referred to throughout this Privacy Statement as “Personal Information”: including contact information, demographic information, financial information, as well as call recordings and transcripts.

Contact Information and Preferences. We may request contact information such as your name, mailing address, telephone number, e-mail address, and your preferences for how you would like to be contacted by LawFirmMarketing360.

Demographic Information. We may request limited demographic information such as geographic location.

Financial Information. If you purchase any of our products or services, we will collect payment information such as your credit card number to process your transaction. We may use a third-party payment service to process payments made through the Services. We will retain your credit card information only for as long as necessary to process the transaction.

Call Recordings and Chat Transcripts. If you contact LawFirmMarketing360 by calling our offices or online via the chat feature, we may record your call or maintain a transcript of the chat for training and quality assurance purposes. The information contained in these transcripts will depend on what you voluntarily provide to LawFirmMarketing360.

Do not provide information about others unless you are authorized to do so and consent to have all information used, disclosed, and transferred in accordance with this Privacy Policy. By submitting the information about others, you represent and warrant that you are authorized to do so and that you have received authorization from the person about whom you are providing the information and that person has consented to have all information used, disclosed, and transferred in accordance with this Privacy Policy.

Personal Information We Collect from Other Sources

LawFirmMarketing360 may also collect information that does not reveal your specific identity or does not directly relate to an identifiable individual, referred to throughout this Privacy Statement as “Other Information,” including browser and device information, App usage data, Internet Protocol address, information collected through cookies, pixel tags and other technologies. Other Information also includes information that has been anonymized or aggregated in a manner that it no longer reveals your specific identity.

If we are required to treat Other Information as Personal Information under applicable law, then we may use and share it for the purposes for which we use and share Personal Information as detailed in this Privacy Statement.

Browser and Device Information. Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version and the name and version of the Services (such as the App) you are using. We use this information to ensure that the Services function properly.

Internet Protocol Address. Your IP address is automatically assigned to your computer by your Internet Service Provider. An IP address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the page(s) that were visited. Collecting IP addresses is standard practice and is done automatically by many websites, applications, and other services. We use IP addresses for purposes such as calculating usage levels, diagnosing server problems and administering the Services. We may also derive your approximate location from your IP address.

Web Server Traffic Pattern Information and Browsing History. We collect standard web server traffic pattern information and your browsing history. General traffic, Site usage, browser information and length of stay information is collected and stored in log files.

Cookies. LawFirmMarketing360 Media may use “cookies,” small files that are sent to your web browser and stored on your computer’s hard drive, to enhance your online experience. The cookies collect information about your use of our Services, such as the type of browser you use (such as Google Chrome or Internet Explorer), your home domain or Internet service provider, your referrer URL (which is the URL for the website that you were viewing prior to visiting the website), how you were directed to the Services, which specific pages you accessed, how long you view each page, the time and date you access our Services and anonymous traffic data. If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a cookie (or cookies) from a website. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Services.

Targeted Outreach and Advertising. We may work with third-party service providers to target advertisements and outreach to you based on your preferences or other information, in some cases combining data we collect from you through online cookies and other technologies with other de-identified data. In addition, we may use third-party service providers to display content-specific advertisements to you after you have left our Sites when you go to other websites. These third-party service providers may use cookies, web beacons or similar technologies to tailor advertisements to interests shown by browsing our Sites or other by visiting other websites. We do not control the third-party service providers’ tracking technologies or how they may be used. The collection of your information or use of technologies by third-party service providers are subject to those third-parties’ privacy policies, not LawFirmMarketing360’s policies.

Analytics. We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about the use of the Services and report on activities and trends. This service may also collect information regarding the use of other websites, apps, and online resources.

Physical Location. We may collect the general physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. We may use your device’s physical location to provide you with personalized location-based services and content.

How we may use and disclose your personal information

We and our service providers may use Personal Information for the following purposes:

  • to provide our products and services
  • to communicate with you
  • to help LawFirmMarketing360 improve our products and services and develop new products and services
  • to provide support for our products and services
  • to provide you with offers and promotions about services and products of LawFirmMarketing360 or of other parties that
  • may be of interest to you. You may opt-out of such communications.
  • to analyze website usage and analyze use of the Site
  • to operate our services, products and systems properly.

LawFirmMarketing360 may need to share Personal Information with third parties in limited circumstances. For example, we may share your information with:

  • Credit card processing companies to process your payment
  • Website host and/or web analytics provider
  • Vendors for the purpose of providing customer support or ensuring ongoing functionality with various integrations with LawFirmMarketing360 platforms
  • Other third parties to comply with legal requirements such as the demands of applicable subpoenas and court orders; to verify or enforce our terms of use, our other rights, or other applicable policies; to address fraud, security or technical issues; to respond to an emergency; or otherwise to protect the rights, property or security of our customers or third parties.

All third parties are obligated to maintain the confidentiality of personal information and are not authorized to use personal information for any purpose other than providing those services.

Retention Policy

LawFirmMarketing360 Media retains Personal Information that we receive for as long as necessary to fulfill the purpose(s) for which the information was collected, to provide our services and products, to pursue legitimate business purposes, to enforce our agreements, and comply with all applicable laws.

Updating Your Information and Opting Out

You may update your contact information, determine your preferences or opt-in/opt-out online preferences, by contacting LawFirmMarketing360.

  1. Email our team. (morecases@lawfirmmarketing360.com)
  2. Follow directions on a marketing e-mail communication from us; or
  3. Send a request to: 

LawFirmMarketing360 LLC
ATTN: Data Team
5718 Westheimer Rd Suite 1000, Houston, TX