Personal injury law firms are one of the most competitive practice areas in the industry. It is important that you know where and how to find personal injury leads in order to keep your law firm alive. Without leads, you don’t have any clients. Finding leads is easier said than done, but it is possible if you know the right strategies to use.
Best Sources for Personal Injury Leads
So, what’s the best way for you to capture leads and then convert them into clients? The great news is that there are a variety of lead generation tactics that you can use regardless of your budget. You just have to find the tactics that work best for you and can deliver the best results through performance tracking.
1. Organic Leads
Organic leads are those that naturally discover your law firm. For example, if someone is looking for a law firm in your area; they will input relevant keywords on Google to find one. They stumble upon your website and then call you to inquire about your services. Another example is when they find your Google My Business listing and call you through the information that they find in your listing.
The main benefit that you can get with organic leads is that the conversion rate is high – up to 14% or more. Organic leads are from individuals who are interested or are in need of your service; hence, the higher conversion rate.
Organic leads are one of the cheapest and most effective ways to source personal injury leads. However, to do this successfully, you need to learn about SEO.
Search engine optimization (SEO) is the process of optimizing your website with keywords that target the words your audience uses to search for a particular service. Keyword research and optimization are two critical factors for success when doing SEO. You want to be able to identify who you want to target, and you also want to be able to associate your website with a particular keyword (or keywords).
As long as you integrate keywords into your website content, blogs, and meta descriptions the right way, you should see results over time. But there is also one downside to organic leads: they can take a while.
There is no such thing as overnight results when it comes to organically optimizing your website for search engines. It will take time for the search engine spiders to crawl through your website and boost your rankings for a relevant keyword.
Therefore, it is a long-term strategy that you can implement, but if done correctly, will result in a consistent amount of quality leads for your personal injury law firm.
2. Social Leads
Gone are the days when social media was used purely for social purposes. It is now one of the best platforms for legal professionals to market their business; therefore, your law firm must be present on these platforms.
Set up your law firm’s social media profile and then post regularly to establish your brand. Make sure to be professional when sharing on social media. Your goal is to build your credibility as a lawyer and an expert in your practice area.
There are a variety of content ideas that you can try. First off, if you have a website blog, you can share information from your blog to your readers. People always want information, especially when it’s free. Make sure to provide the information they need through your website. If people like your content or find it useful, then they will follow your page through a Call To Action, and may result in a sale.
You can also try sharing free legal advice; dedicate a day in a week to post on your social media page answering legal questions from your followers. You can also use targeted ads on social media to find potential leads that are interested in your law firm’s services.
Make sure to diversify the type of content you share to keep your audience engaged. Frequency of posting is also important, but try to not over-do it. Just try to keep your page content fresh so your audience has something new to see when they visit.
3. Referral Leads
Referrals are one of the best ways that law firms can generate new leads. In fact, this report claims that 6 in 10 people who hire a lawyer do so through a recommendation from someone they know.
Potential clients like to seek out referrals from people they know or other professionals because it guarantees that the person who referred them has received great service. Otherwise, why would they recommend that law firm?
There are two ways that you can use referrals: from old clients and from other law firms.
You need to stay in contact with old clients and nurture them so that they recommend your law firm to their friends or family. Meanwhile, other law firms in a different practice area can also recommend your law firm to their clients in need of your service in dealing with personal injury cases.
4. Lead Generation and Marketing Agency
When all else fails, you can hire a professional team to help you with lead generation and marketing your law firm. These professionals know the industry inside and out, plus they also have massive knowledge when it comes to lead generation tactics that work. You can leverage that to your advantage to bring in more leads for your personal injury lawyer.
They can also supplement your current marketing campaign to achieve your marketing goals. There are plenty of lead generation and marketing services that can work with your budget, especially if you are a small firm with limited resources. The main advantage of working with an agency is that they can omit the trial-and-error phase with marketing your law firm. All of the methods they use have been proven and tested, so you can expect results once these tactics are employed.
Accidents and personal injury lawyers employ a wide range of strategies to generate leads and convert them into clients. The four methods listed above are those that have been proven most effective in generating more personal injury leads. Make sure you try out various strategies to determine what brings out the best results, especially since the industry is so highly competitive.