How the


happens (Our Legal Marketing Process)

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There are no surprises here! 😀

No shooting for the stars or hoping for lightning to strike twice. Why? Because predictable law firm marketing results are equal parts “art and science” combined.

It’s following data-driven insights and a proven (fun!) tried and tested process without all the fluff while incorporating all our personalities.

Here's what you can expect while working with our team:

Get to Know You, Your Law Practice & Growth Goals.

Digital DNA Analysis, Audit & Competitor Analysis Presented.


Get results!


Get to Know You

Understanding is key...

Do we have synergy? Let’s jump on a call and find out. We’ll get a solid understanding of your
law firm – scope, goals, aspirations, timeline – and you’ll get a sense if We’re the right team for the job.

We will:

  • Listen carefully.
  • Ask pointed questions
  • Show you data-backed competitor intel.
  • Decide on appropriate, realistic budgets and bang out the details.

If we’re a good fit, we’ll send a proposal of work. This will
include a detailed list of deliverables, a firm project
quote, and a general timeline.

You'll get a clear understanding of:

  • 360 Legal DNA Competitor Landscape (We Dig DEEP!) 
  • Where are the top cases and potential legal clients going to come from.
  • What you’ll be getting
  • How the legal marketing results magic will happen.
  • When you can expect to start seeing results.
  • What channels you should consider.

Surprises? Hidden costs? Blech.


Sometimes, our initial chat will reveal that you’re not clear about the legal marketing you need. You have this vague sense of “I need law firm marketing; don’t know what kind,” or “I need Lawyer Ads, but I have a fixed budget, and I’m not sure where to invest first.” Not a problem. We’ll schedule a road mapping session to plot your goals, develop a solid law firm marketing strategy, and figure out which legal marketing tactics make the most sense for your business right now.


Law Firm Marketing EXECUTION Plan & Kickoff

We're a good fit? Woo-hoo!

Once you accept our proposal and sign the terms and conditions, We’ll finalize your project kickoff date and you’ll make the first payment.

Then, We'll start working on a deep dive to achieve a deeper understanding of your product, brand, keywords, custom user journeys and goals, via:

  • A detailed branding, lawyer local SEO, law firm organic SEO, digital DNA breakdown & growth analysis meeting (60 minutes working session)
  • A comprehensive zoom kickoff session (60-90
  • Extensive industry + market research
  • Exhaustive competitive DNA analysis with insights
  • Careful review of Google & customer feedback 

We’ll ask you a lot of questions, because no one knows
more about your law firm, top clients & cases priority than you.

We want to SEE your ideal target audience – learn about them, their pain points, hear them. We want to understand from your experience the stuff that ANNOYS them most…and the stuff that makes them jump in joy & PUMPING, working with you.

We will:

  • Zero in on your vision for your company branding & GROWTH
  • Get a good sense of the ideal clients & cases you’re looking for
  • Create a profile of your dream customer & journeys to attract them
  • Gather the absolutely critical roadblocks, psychology, and their most distressing pain
  • Analyze your competitor’s marketing tactics and leverage them to fine-tune our legal marketing action plan.

We might:

  • Schedule interviews with your top customers
  • Build a carefully crafted survey for your list
  • Evaluate previous legal  marketing campaigns data, if any available. (Leverage your past marketing efforts)
  • Ask to speak to any relevant legal or staff team members.

With intel in hand, We’ll get our team to start working on our proven law firm marketing process – and give  you a detailed summary on a ZOOM call. This outline will give you a clear understanding of the practice areas we will target, create and start driving traffic to with the right messaging and concepts on each page. This will send strong foundation signals to Google about your authority & legal subject matter expertise. Once the groundwork is reviewed and approved, We’ll work our magic to produce an impressive execution plan with all agreed-to cylinders fired up. Welcome to “Great Things Ahead” & your brand launch!


Precise Law Firm Marketing Execution

Here’s where we start the process to execute the finalized strategy. You’ll see our team go to work and check-in with you weekly for approvals (Bring it on! I can take it!) Then We’ll incorporate your edits and polish till you see your brand reflection in the documents. (Sans simples.)

Congratulations, you are now ahead (Compared to 95% of the law firms out there!)

Youre entitled to 2 rounds of revisions as part of your package.
Plus, your copy includes detailed, easy-to-understand recommendations for images and layout. I’ll stick around for a while, because collaboration is critical: I work closely with your designer + developer to ensure optimal interface of visuals and copy.


Get Ready For Results!

We are ready to roll.

Now your legal marketing campains are live and you will get weekly reports on the work we are doing and monthly check-in calls to see progress. This includes work done, keywords ranking improvements, local visibility & any new client or cases booked conversations.

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Are you ready to

  • Get qualified legal leads with LESS SWEAT?
  • SEtup the right messaging Google loves to attract BETTER CLIENTS?
  • Increase your traffic, consults, and drive MORE REVENUE?
  • Get setup for long-term success LEAVING COMPETITORS SCRAMBLING?

Straight from the Client's Mouth:

“Thanks to Law Firm Marketing 360!!! We are generating a 10x return per month. Now the Leads are coming to me and my pipeline is full. These guys are marketing Ninjas. Highly recommended!!
google Process

Darren Williams

Yep, are we a good match?

If you need a team who...

  • Does results-driving LAW FIRM STRATEGY
  • Knows that good Digital DNA Analysis, combined with good competitor & customer research is WHERE IT’S AT
  • Makes sure every DOLLAR SPENT on law firm marketing has an end goal to acquire more customers
  • Has invested extensively in the latest Google, Yahoo & Bing SEO/ADS workflows to ensure your greatest ROI
  • Has a roster of LIVE CASE STUDIES to prove it.

A team that... Does it once, & does it RIGHT! (Never Look Back Again!)

If you want someone who...

  • Does “copy-paste marketing”
  • Comes up with clever law firm marketing concepts that just looks good on paper without past proven tactics
  • Can start work tomorrow without research or your input
  • Offers you a bargain (Then does low quality work)
  • Serves up marketing buzz words (with zero direction for results)
  • Can “fill up” ideas without any data backing (so they are shooting in the dark)
  • Doesn’t pay attention to the details, cause they have other  bigger things to worry about

Then We're NOT your (STAR) team

(But we can still be friends! Connect with or follow me on LinkedIn)

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Privacy Policy

LawFirmMarketing360 LLC values your trust, and we understand the importance of protecting your privacy. This Privacy Policy applies to personal information collected through all LawFirmMarketing360 web sites (including those of LawFirmMarketing360, and LawFirmMarketing360 Interactive).

This Privacy Statement applies to all information collected through your communications with LawFirmMarketing360, LLC, whether electronic, written or oral; information collected through partners or LawFirmMarketing360’s websites (“Site”) that include a link to this Privacy Statement; as well as any other information about you that we may collect offline or receive from third-parties (collectively, Apps, Sites, and offline or third-party information are referred to as the “Services”). By accessing our Services or providing your information to us, you accept and agree to the practices described in this Privacy Statement.

The following privacy statement describes what information we collect about you, including when and how we collect it; how we use it; with whom we may share it; and what choices you have regarding our use of your information.

Personal Information We Collect from You

When you engage with LawFirmMarketing360 LLC or visit or use our Services, we collect a variety of information. In general, the type and amount of information we collect on you will depend on how you choose to interact with LawFirmMarketing360.

LawFirmMarketing360 collects information that identifies you as an individual or information which is linked or linkable to you as an individual, which will collectively be referred to throughout this Privacy Statement as “Personal Information”: including contact information, demographic information, financial information, as well as call recordings and transcripts.

Contact Information and Preferences. We may request contact information such as your name, mailing address, telephone number, e-mail address, and your preferences for how you would like to be contacted by LawFirmMarketing360.

Demographic Information. We may request limited demographic information such as geographic location.

Financial Information. If you purchase any of our products or services, we will collect payment information such as your credit card number to process your transaction. We may use a third-party payment service to process payments made through the Services. We will retain your credit card information only for as long as necessary to process the transaction.

Call Recordings and Chat Transcripts. If you contact LawFirmMarketing360 by calling our offices or online via the chat feature, we may record your call or maintain a transcript of the chat for training and quality assurance purposes. The information contained in these transcripts will depend on what you voluntarily provide to LawFirmMarketing360.

Do not provide information about others unless you are authorized to do so and consent to have all information used, disclosed, and transferred in accordance with this Privacy Policy. By submitting the information about others, you represent and warrant that you are authorized to do so and that you have received authorization from the person about whom you are providing the information and that person has consented to have all information used, disclosed, and transferred in accordance with this Privacy Policy.

Personal Information We Collect from Other Sources

LawFirmMarketing360 may also collect information that does not reveal your specific identity or does not directly relate to an identifiable individual, referred to throughout this Privacy Statement as “Other Information,” including browser and device information, App usage data, Internet Protocol address, information collected through cookies, pixel tags and other technologies. Other Information also includes information that has been anonymized or aggregated in a manner that it no longer reveals your specific identity.

If we are required to treat Other Information as Personal Information under applicable law, then we may use and share it for the purposes for which we use and share Personal Information as detailed in this Privacy Statement.

Browser and Device Information. Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version and the name and version of the Services (such as the App) you are using. We use this information to ensure that the Services function properly.

Internet Protocol Address. Your IP address is automatically assigned to your computer by your Internet Service Provider. An IP address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the page(s) that were visited. Collecting IP addresses is standard practice and is done automatically by many websites, applications, and other services. We use IP addresses for purposes such as calculating usage levels, diagnosing server problems and administering the Services. We may also derive your approximate location from your IP address.

Web Server Traffic Pattern Information and Browsing History. We collect standard web server traffic pattern information and your browsing history. General traffic, Site usage, browser information and length of stay information is collected and stored in log files.

Cookies. LawFirmMarketing360 Media may use “cookies,” small files that are sent to your web browser and stored on your computer’s hard drive, to enhance your online experience. The cookies collect information about your use of our Services, such as the type of browser you use (such as Google Chrome or Internet Explorer), your home domain or Internet service provider, your referrer URL (which is the URL for the website that you were viewing prior to visiting the website), how you were directed to the Services, which specific pages you accessed, how long you view each page, the time and date you access our Services and anonymous traffic data. If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a cookie (or cookies) from a website. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Services.

Targeted Outreach and Advertising. We may work with third-party service providers to target advertisements and outreach to you based on your preferences or other information, in some cases combining data we collect from you through online cookies and other technologies with other de-identified data. In addition, we may use third-party service providers to display content-specific advertisements to you after you have left our Sites when you go to other websites. These third-party service providers may use cookies, web beacons or similar technologies to tailor advertisements to interests shown by browsing our Sites or other by visiting other websites. We do not control the third-party service providers’ tracking technologies or how they may be used. The collection of your information or use of technologies by third-party service providers are subject to those third-parties’ privacy policies, not LawFirmMarketing360’s policies.

Analytics. We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about the use of the Services and report on activities and trends. This service may also collect information regarding the use of other websites, apps, and online resources.

Physical Location. We may collect the general physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. We may use your device’s physical location to provide you with personalized location-based services and content.

How we may use and disclose your personal information

We and our service providers may use Personal Information for the following purposes:

  • to provide our products and services
  • to communicate with you
  • to help LawFirmMarketing360 improve our products and services and develop new products and services
  • to provide support for our products and services
  • to provide you with offers and promotions about services and products of LawFirmMarketing360 or of other parties that
  • may be of interest to you. You may opt-out of such communications.
  • to analyze website usage and analyze use of the Site
  • to operate our services, products and systems properly.

LawFirmMarketing360 may need to share Personal Information with third parties in limited circumstances. For example, we may share your information with:

  • Credit card processing companies to process your payment
  • Website host and/or web analytics provider
  • Vendors for the purpose of providing customer support or ensuring ongoing functionality with various integrations with LawFirmMarketing360 platforms
  • Other third parties to comply with legal requirements such as the demands of applicable subpoenas and court orders; to verify or enforce our terms of use, our other rights, or other applicable policies; to address fraud, security or technical issues; to respond to an emergency; or otherwise to protect the rights, property or security of our customers or third parties.

All third parties are obligated to maintain the confidentiality of personal information and are not authorized to use personal information for any purpose other than providing those services.

Retention Policy

LawFirmMarketing360 Media retains Personal Information that we receive for as long as necessary to fulfill the purpose(s) for which the information was collected, to provide our services and products, to pursue legitimate business purposes, to enforce our agreements, and comply with all applicable laws.

Updating Your Information and Opting Out

You may update your contact information, determine your preferences or opt-in/opt-out online preferences, by contacting LawFirmMarketing360.

  1. Email our team. (
  2. Follow directions on a marketing e-mail communication from us; or
  3. Send a request to: 

LawFirmMarketing360 LLC
ATTN: Data Team
5718 Westheimer Rd Suite 1000, Houston, TX