Are you a solo law firm lawyer looking to boost your firm’s visibility, establish authority within your field, and increase booked cases and revenue? If so, your No. 1 choice across the United States is LawFirmMarketing360. We are a results-driven digital marketing agency for law firms—contact us today for a free audit strategy.
Digital marketing allows businesses of all natures to build brand authority and awareness, increase leads, boost sales, and generate more clients. Within the competitive law industry, a robust digital marketing strategy can be the difference between success and failure. This is particularly true for solo law practices, which may not have the same resources as a large firm.
Here at LawFirmMarketing360, we are a professional lawyer SEO and digital marketing agency. Our goal is to help you generate new leads and cases through effective and proven digital marketing strategies. Our team of marketing experts can help your practice to create a steady stream of revenue and growth.
Firstly, a solo law firm consists of a professional lawyer who practices independently. Whereas larger law firms have greater resources, many people are attracted to smaller, solo law practices. Solo law practices have a limited caseload and are able to focus more attention and time on each individual case.
Running a solo law firm is a wonderful and rewarding enterprise, though there can be challenges in establishing it given the nature of the business. That’s where a solo law firm marketing agency comes in. A digital marketing agency like LawFirmMarketing360 can help to position your practice with an effective marketing plan.
The first step when creating a digital marketing strategy for a solo law firm is to understand its exact goals and the needs of potential clients. Once this has been established, a thorough strategy can be created to achieve these stated goals. Some of the primary benefits of hiring a solo law firm marketing agency include:
The bottom line is that digital marketing efforts, from SEO to paid advertising to social media and more, are designed to increase public awareness and generate revenue.
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As noted, there are many different approaches to digital marketing to position your practice effectively—SEO, local SEO, and ads are just a few of our favorites.
Search engine optimization (SEO) may be a mouthful to pronounce, but in practice, its aim is very simple. Effectively, SEO is a digital marketing strategy that aims to improve a website’s presence on search engine results (typically Google Search). It works to enhance the quantity and quality of traffic to your business’s websites through organic search results.
People are more likely to trust and choose businesses that are ranked highly on search engine results. Few people will consider businesses listed on the second page of a search result; therefore, it is important to maximize SEO. This can be achieved through the following strategies:
The No. 1 thing that solo law practice can do to boost its SEO strategy is to hire an expert agency that understands how to fully maximize your business’s online presence.
Local SEO focuses on making your business more visible in local search results. Here’s an interesting statistic: 88% of people who conduct a local search using their smartphone will visit a related store within seven days. This highlights the importance of making your business visible to people who are browsing online.
The main difference between SEO and local SEO is that is search engines like Google use different ranking rankings to rank results. In addition to the above bullet points, some useful practices include:
These are just some local SEO best practices. Speak to our expert team to understand how an effective local SEO strategy can maximize your solo law practice.
Let’s highlight two forms of paid advertising online: Google Ads and social media ads. Google Ads (a form of pay-per-click ad) is extremely flexible; you are able to start, pause, and adjust campaigns at any time. It allows you to reach a target audience, accurately measure your success, and secure results faster than with SEO.
In terms of social media advertising, a key consideration is that more than 70% of the American population regularly uses at least one social media platform. This represents an enormous marketable field. Social media advertising helps to enhance brand awareness and recognition while improving conversion rates, website traffic, and maximizing spending with targeted results.
If so, then now is the perfect time to partner with LawFirmMarketing360! We are the preferred digital marketing agency for solo law firms in the United States. We focus on creating effective digital marketing campaigns that understand your business’s aims and focusing on achieving measurable results.
Contact our expert team today to get started with a free audit strategy. We look forward to speaking with you and creating your personalized solo law firm marketing plan.
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This Privacy Statement applies to all information collected through your communications with LawFirmMarketing360, LLC, whether electronic, written or oral; information collected through partners or LawFirmMarketing360’s websites (“Site”) that include a link to this Privacy Statement; as well as any other information about you that we may collect offline or receive from third-parties (collectively, Apps, Sites, and offline or third-party information are referred to as the “Services”). By accessing our Services or providing your information to us, you accept and agree to the practices described in this Privacy Statement.
The following privacy statement describes what information we collect about you, including when and how we collect it; how we use it; with whom we may share it; and what choices you have regarding our use of your information.
Personal Information We Collect from You
When you engage with LawFirmMarketing360 LLC or visit or use our Services, we collect a variety of information. In general, the type and amount of information we collect on you will depend on how you choose to interact with LawFirmMarketing360.
LawFirmMarketing360 collects information that identifies you as an individual or information which is linked or linkable to you as an individual, which will collectively be referred to throughout this Privacy Statement as “Personal Information”: including contact information, demographic information, financial information, as well as call recordings and transcripts.
Contact Information and Preferences. We may request contact information such as your name, mailing address, telephone number, e-mail address, and your preferences for how you would like to be contacted by LawFirmMarketing360.
Demographic Information. We may request limited demographic information such as geographic location.
Financial Information. If you purchase any of our products or services, we will collect payment information such as your credit card number to process your transaction. We may use a third-party payment service to process payments made through the Services. We will retain your credit card information only for as long as necessary to process the transaction.
Call Recordings and Chat Transcripts. If you contact LawFirmMarketing360 by calling our offices or online via the chat feature, we may record your call or maintain a transcript of the chat for training and quality assurance purposes. The information contained in these transcripts will depend on what you voluntarily provide to LawFirmMarketing360.
Personal Information We Collect from Other Sources
LawFirmMarketing360 may also collect information that does not reveal your specific identity or does not directly relate to an identifiable individual, referred to throughout this Privacy Statement as “Other Information,” including browser and device information, App usage data, Internet Protocol address, information collected through cookies, pixel tags and other technologies. Other Information also includes information that has been anonymized or aggregated in a manner that it no longer reveals your specific identity.
If we are required to treat Other Information as Personal Information under applicable law, then we may use and share it for the purposes for which we use and share Personal Information as detailed in this Privacy Statement.
Browser and Device Information. Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version and the name and version of the Services (such as the App) you are using. We use this information to ensure that the Services function properly.
Internet Protocol Address. Your IP address is automatically assigned to your computer by your Internet Service Provider. An IP address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the page(s) that were visited. Collecting IP addresses is standard practice and is done automatically by many websites, applications, and other services. We use IP addresses for purposes such as calculating usage levels, diagnosing server problems and administering the Services. We may also derive your approximate location from your IP address.
Web Server Traffic Pattern Information and Browsing History. We collect standard web server traffic pattern information and your browsing history. General traffic, Site usage, browser information and length of stay information is collected and stored in log files.
Physical Location. We may collect the general physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. We may use your device’s physical location to provide you with personalized location-based services and content.
How we may use and disclose your personal information
We and our service providers may use Personal Information for the following purposes:
LawFirmMarketing360 may need to share Personal Information with third parties in limited circumstances. For example, we may share your information with:
All third parties are obligated to maintain the confidentiality of personal information and are not authorized to use personal information for any purpose other than providing those services.
LawFirmMarketing360 Media retains Personal Information that we receive for as long as necessary to fulfill the purpose(s) for which the information was collected, to provide our services and products, to pursue legitimate business purposes, to enforce our agreements, and comply with all applicable laws.
Updating Your Information and Opting Out
You may update your contact information, determine your preferences or opt-in/opt-out online preferences, by contacting LawFirmMarketing360.
ATTN: Data Team
5718 Westheimer Rd Suite 1000, Houston, TX