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Results-Driven proven law firm digital marketing + strategy for Solo Lawyers and Small Law Firms.

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Successful Law Firm Marketing: A Quick Action Starting Your Own Law Firm Checklist For Local Lawyer SEO, Organic Law Firm SEO & Attorney Ads for Better Visibility, Calls and Booked Cases.

The starting your own law firm checklist will help you get a solid kick start above the average in the legal industry is competitive and fast-paced. A law firm’s web presence through official websites and social media accounts will boost your law firm’s achievements, expertise, and services. It will imply trust, accountability, and credibility. The overall theme is to reassure prospective clients on the quality of the services that they can expect. However,your law firm’s web & digital presence is only good if it is readily visible through searches on search engine results. Here are some tips that can help you enhance your law firm’s website to be practically visible amidst the thousands of other law firms and lawyers in the world wide web.

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Starting Law Firm Checklist: Website & Legal Marketing Best Practices For Law Firm Growth

  • High-quality original photos–Visual elements in websites are most appealing to users and can improve your law firm websites to perform better in search engine rankings; feature high-quality pictures of your team of lawyers, the law office, and personnel. 
  • Mobile responsiveness – Most users browse the Internet through mobile phones. Test the mobile-friendliness of your law firm’s website site using Google’s Mobile-Friendly Tool. Ask your developers to test for errors, and correct them, if any. 
  • Web hosting and security – Your law firm’s web hosting should be fast and reliable and covers security. To check your load speed, use Google’s Website Page Speed Test. 
  • Set up a Secure Socket Layer (SSL) to establish & enable robust, secure connections for your users. SSLs are usually included in web hosting packages. 
  • Utilize good call/s to action – Call-to-action features such as clickable and working telephone numbers of your law office, schedule for legal advice and consultation, email sign-ups for information updates in your law firm, or invitation to follow your social media accounts should be visible in your website.
  • Have a BOT on-site to capture more leads. Our in-house studies show 33% of additional leads captured on BOT-enabled landing and websites, compared to those that didn’t. Suppose you do the math it’s a no-brainer. This needs to be an essential part of the marketing mix an agency supplies to you. Picking an agency confident in past work that can show you live examples would be a good pick, as BOT software models can have a steep learning curve and robust ROI.
  • High-quality original photos–Visual elements in websites are most appealing to users and can improve your law firm websites to perform better in search engine rankings; feature high-quality pictures of your team of lawyers, the law office, and personnel. 
  • Mobile responsiveness – Most users browse the Internet through mobile phones. Test the mobile-friendliness of your law firm’s website site using Google’s Mobile-Friendly Tool. Ask your developers to test for errors, and correct them, if any. 
  • Include law related logos, associations, certifications & memberships Feature customer reviews prominently. Check technical errors and ensure that the website is free of errors. You may use tools like Siteliner.

Starting Law Firm Checklist: Website & Legal Marketing Best Practices for Law Firm Growth

check1 360 Ultimate Checklist Guide: Starting and Growing Your Own Law Firm Legal Practice & Website Checklist
Starting A Law Firm Checklist
  • Web hosting and security – Your law firm’s web hosting should be fast and reliable and covers security. To check your load speed, use Google’s Website Page Speed Test. 
  • Set up a Secure Socket Layer (SSL) to establish & enable robust, secure connections for your users. SSLs are usually included in web hosting packages. 
  • Utilize good call/s to action – Call-to-action features such as clickable and working telephone numbers of your law office, schedule for legal advice and consultation, email sign-ups for information updates in your law firm, or invitation to follow your social media accounts should be visible in your website.
  • Have a BOT on-site to capture more leads. Our in-house studies show 33% of additional leads captured on BOT-enabled landing and websites, compared to those that didn’t. Suppose you do the math it’s a no-brainer. This needs to be an essential part of the marketing mix an agency supplies to you. Picking an agency confident in past work that can show you live examples would be a good pick, as BOT software models can have a steep learning curve and robust ROI.
  • Include law related logos, associations, certifications & memberships Feature customer reviews prominently. Check technical errors and ensure that the website is free of errors. You may use tools like Siteliner.

Local SEO & Content Legal Practice Checklist

check2 360 Ultimate Checklist Guide: Starting and Growing Your Own Law Firm Legal Practice & Website Checklist
Starting A Law Firm Checklist Brainstorm

Local SEO & Content Legal Practice Checklist

Local Search Engine Optimization and Lawyer Content Marketing are critical to achieving visibility and high rankings in search engine results. Here is a checklist for your law firm to improve your SEO and content and make search engines and users find your law firm easily and gather more visitor traffic:

  • Google Local & Google My Business Optimization- Get listed in Google Local, Google Maps, and Places.
  • Information placed across your law firm’s directory listing, Google listing, social media accounts, and website should all be the same.
  • Complete your Google My Business profile with 100% completion fill rate.
  • Google Local Ads & Global Ads: Get listed to show up on ads, as 20% of traffic is clicking here, and you only pay for clicks giving you a lot of free visibility.
  • Local Business Listings – Set up profiles on directories and local listings of law firms and legal services such as LegalListings, AVVO, Findlaw, EliteLawyer.us and HR.
  • Ensure that information is consistent and name, place, address are the same as all the other websites and web platforms. (NAP consistency is critical to sending good brand signals to Google)
  • Local SEO Efforts: Did you know that local customers within a 5-10 mile radius have a given preference from Google to be directed to you, as long as you are doing local SEO. Many agencies do not offer this targeted swat team process for winning in Local SEO. This process, when done right, will pay you high converting clients year on year, with phone calls, consults, and high-quality clients booked coming in like clockwork.
  • Areas of Expertise Content – Write concise and comprehensive descriptions of your expertise, services, and profiles of your lawyers. Go beyond the 300-worded summaries and write 1500 worded resource pages on each lawyer working in the law firm and the legal practice and service you provide. (“About Us” is the 2nd most visited page on a site) Areas We Serve Content – Include summary pages for all the cities and areas your law firm serves.
  • Blogging and social media – Professional opinion, perspectives, and articles can be written in blog form. Let your lawyer partners write and engage themselves through blogging and social media or outsource this to a quality firm that can help do this work consistently. (Did you know: 90% of new legal leads go to sites that have an active blog, Organic SEO & Local SEO. Good digital marketing pays big ROI)

Multi-Channel Quality Checklist To Start A Law Firm Lead Capture & Nurturing Process

Engagement needs to be done through call-to-action features. Here are some actions and offers that can attract more prospective clients:

Call to Action:

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Call (Phone Number)

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Contact/Schedule Consultation Form

icon 360 Ultimate Checklist Guide: Starting and Growing Your Own Law Firm Legal Practice & Website Checklist

Live Chat

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Email Signup Forms

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Lead magnets (free checklists, etc.)

Email Marketing, Attorney Ads & News Letters:

  • Run attorney ads to get more leads to come to your practice today! (Once switched on you start getting calls immediately, this is the power of ads) (Ads has a very high return for most practices, but SEO & Local SEO have even a higher ROI) (Ads, SEO & Local SEO ROI range: 3X- 1,000X)
  • Start with a simple email marketing strategy to introduce updates and services to prospective clients.

Multi-Channel Quality Checklist to Start A Law Firm Lead Capture & Nurturing Process

check3 360 Ultimate Checklist Guide: Starting and Growing Your Own Law Firm Legal Practice & Website Checklist
Law Firm Startup Attorney Meetings

You would learn to what to add and find it necessary to automate a regular newsletter. Make a directory of past and present clients list and send them a regular newsletter with premium Content.

Build Customer Reviews & Get More Leads From Google (The Biggest Lead Capture Net On The Planet)

check4 360 Ultimate Checklist Guide: Starting and Growing Your Own Law Firm Legal Practice & Website Checklist
Marketers & Lawyers Brainstorming Checklist For Starting A Law Firm

Build Customer Reviews & Get More Leads From Google (The Biggest Lead Capture Net On The Planet)

  • Verified customer reviews and referrals are effective ways to get clients. Here is how you build customer reviews. Include request for reviews in your correspondences to clients
  • Get other website legal backlinks, which serve as votes to boost your authority.
  • Devise a plan on how staff can ask customers to request them to review your service through various channels. Invest in reputable management tools to centralize your review and respond quickly
Note sure where to start? Schedule a 100% Free site audit & cases growth strategy session with our legal marketing experts.
 
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Privacy Policy

LawFirmMarketing360 LLC values your trust, and we understand the importance of protecting your privacy. This Privacy Policy applies to personal information collected through all LawFirmMarketing360 web sites (including those of LawFirmMarketing360, and LawFirmMarketing360 Interactive).

This Privacy Statement applies to all information collected through your communications with LawFirmMarketing360, LLC, whether electronic, written or oral; information collected through partners or LawFirmMarketing360’s websites (“Site”) that include a link to this Privacy Statement; as well as any other information about you that we may collect offline or receive from third-parties (collectively, Apps, Sites, and offline or third-party information are referred to as the “Services”). By accessing our Services or providing your information to us, you accept and agree to the practices described in this Privacy Statement.

The following privacy statement describes what information we collect about you, including when and how we collect it; how we use it; with whom we may share it; and what choices you have regarding our use of your information.

Personal Information We Collect from You

When you engage with LawFirmMarketing360 LLC or visit or use our Services, we collect a variety of information. In general, the type and amount of information we collect on you will depend on how you choose to interact with LawFirmMarketing360.

LawFirmMarketing360 collects information that identifies you as an individual or information which is linked or linkable to you as an individual, which will collectively be referred to throughout this Privacy Statement as “Personal Information”: including contact information, demographic information, financial information, as well as call recordings and transcripts.

Contact Information and Preferences. We may request contact information such as your name, mailing address, telephone number, e-mail address, and your preferences for how you would like to be contacted by LawFirmMarketing360.

Demographic Information. We may request limited demographic information such as geographic location.

Financial Information. If you purchase any of our products or services, we will collect payment information such as your credit card number to process your transaction. We may use a third-party payment service to process payments made through the Services. We will retain your credit card information only for as long as necessary to process the transaction.

Call Recordings and Chat Transcripts. If you contact LawFirmMarketing360 by calling our offices or online via the chat feature, we may record your call or maintain a transcript of the chat for training and quality assurance purposes. The information contained in these transcripts will depend on what you voluntarily provide to LawFirmMarketing360.

Do not provide information about others unless you are authorized to do so and consent to have all information used, disclosed, and transferred in accordance with this Privacy Policy. By submitting the information about others, you represent and warrant that you are authorized to do so and that you have received authorization from the person about whom you are providing the information and that person has consented to have all information used, disclosed, and transferred in accordance with this Privacy Policy.

Personal Information We Collect from Other Sources

LawFirmMarketing360 may also collect information that does not reveal your specific identity or does not directly relate to an identifiable individual, referred to throughout this Privacy Statement as “Other Information,” including browser and device information, App usage data, Internet Protocol address, information collected through cookies, pixel tags and other technologies. Other Information also includes information that has been anonymized or aggregated in a manner that it no longer reveals your specific identity.

If we are required to treat Other Information as Personal Information under applicable law, then we may use and share it for the purposes for which we use and share Personal Information as detailed in this Privacy Statement.

Browser and Device Information. Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version and the name and version of the Services (such as the App) you are using. We use this information to ensure that the Services function properly.

Internet Protocol Address. Your IP address is automatically assigned to your computer by your Internet Service Provider. An IP address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the page(s) that were visited. Collecting IP addresses is standard practice and is done automatically by many websites, applications, and other services. We use IP addresses for purposes such as calculating usage levels, diagnosing server problems and administering the Services. We may also derive your approximate location from your IP address.

Web Server Traffic Pattern Information and Browsing History. We collect standard web server traffic pattern information and your browsing history. General traffic, Site usage, browser information and length of stay information is collected and stored in log files.

Cookies. LawFirmMarketing360 Media may use “cookies,” small files that are sent to your web browser and stored on your computer’s hard drive, to enhance your online experience. The cookies collect information about your use of our Services, such as the type of browser you use (such as Google Chrome or Internet Explorer), your home domain or Internet service provider, your referrer URL (which is the URL for the website that you were viewing prior to visiting the website), how you were directed to the Services, which specific pages you accessed, how long you view each page, the time and date you access our Services and anonymous traffic data. If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a cookie (or cookies) from a website. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Services.

Targeted Outreach and Advertising. We may work with third-party service providers to target advertisements and outreach to you based on your preferences or other information, in some cases combining data we collect from you through online cookies and other technologies with other de-identified data. In addition, we may use third-party service providers to display content-specific advertisements to you after you have left our Sites when you go to other websites. These third-party service providers may use cookies, web beacons or similar technologies to tailor advertisements to interests shown by browsing our Sites or other by visiting other websites. We do not control the third-party service providers’ tracking technologies or how they may be used. The collection of your information or use of technologies by third-party service providers are subject to those third-parties’ privacy policies, not LawFirmMarketing360’s policies.

Analytics. We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about the use of the Services and report on activities and trends. This service may also collect information regarding the use of other websites, apps, and online resources.

Physical Location. We may collect the general physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. We may use your device’s physical location to provide you with personalized location-based services and content.

How we may use and disclose your personal information

We and our service providers may use Personal Information for the following purposes:

  • to provide our products and services
  • to communicate with you
  • to help LawFirmMarketing360 improve our products and services and develop new products and services
  • to provide support for our products and services
  • to provide you with offers and promotions about services and products of LawFirmMarketing360 or of other parties that
  • may be of interest to you. You may opt-out of such communications.
  • to analyze website usage and analyze use of the Site
  • to operate our services, products and systems properly.

LawFirmMarketing360 may need to share Personal Information with third parties in limited circumstances. For example, we may share your information with:

  • Credit card processing companies to process your payment
  • Website host and/or web analytics provider
  • Vendors for the purpose of providing customer support or ensuring ongoing functionality with various integrations with LawFirmMarketing360 platforms
  • Other third parties to comply with legal requirements such as the demands of applicable subpoenas and court orders; to verify or enforce our terms of use, our other rights, or other applicable policies; to address fraud, security or technical issues; to respond to an emergency; or otherwise to protect the rights, property or security of our customers or third parties.

All third parties are obligated to maintain the confidentiality of personal information and are not authorized to use personal information for any purpose other than providing those services.

Retention Policy

LawFirmMarketing360 Media retains Personal Information that we receive for as long as necessary to fulfill the purpose(s) for which the information was collected, to provide our services and products, to pursue legitimate business purposes, to enforce our agreements, and comply with all applicable laws.

Updating Your Information and Opting Out

You may update your contact information, determine your preferences or opt-in/opt-out online preferences, by contacting LawFirmMarketing360.

  1. Email our team. (morecases@lawfirmmarketing360.com)
  2. Follow directions on a marketing e-mail communication from us; or
  3. Send a request to: 

LawFirmMarketing360 LLC
ATTN: Data Team
5718 Westheimer Rd Suite 1000, Houston, TX