Are you struggling to reach clients online? You’re not alone. With a strong digital advertising and marketing strategy, you can boost your reach.
About 45% of small businesses use pay-per-click (PPC) advertising. PPC for law firms can help you generate brand awareness and draw more website traffic. Then, you can generate fresh leads and set your practice up for success.
Without a digital advertising strategy, however, prospective clients might never find your law firm online. They might see your competitors more often instead.
Don’t give competing law firms the chance to steal your clients. Instead, keep reading to discover the benefits of PPC for attorneys. After reading this guide, you can make a more informed decision regarding your marketing.
Read on to discover the benefits of pay-per-click advertising today.
1. Reach People Who Need a Lawyer
About 70% of all experiences online begin with a search engine. People are already looking for local law firms. By using lawyer PPC marketing, you can reach those clients as they search for an attorney.
Otherwise, you could waste valuable time trying to market your law firm to people who don’t need your services.
With other advertising strategies, you can’t always time when people will see your ads. For example, anyone can drive by a billboard or read a flyer. It’s likely they don’t need a lawyer at that exact moment, though.
You could waste valuable time and money using billboards and flyers. You could struggle to appear in front of your ideal clients, too. Instead, consider using lawyer PPC marketing.
PPC advertising can help perfect your timing. You can appear in front of people as they search for law firms. Then, you can use enticing advertising and compelling language to draw them to your website.
From there, you can use your landing page and a strong call-to-action to convert more visitors into leads and clients.
You can even appear in front of potential clients before they get a chance to learn about your competitors. PPC ads often appear on top of organic search results, too.
With PPC for attorneys, you can increase your opportunities to reach new clients.
2. Generate Immediate Results
With most digital advertising and marketing strategies, it can take time before you start producing results. For example, it can take months before you can get a magazine ad published. In that time, you’ll have to wait for a team to finish designing and editing your ad.
Then, you’ll have to wait for the ad to get approval and for the publication to print that edition of the magazine. Waiting for a magazine ad to reach your customers could take too long.
Instead, consider using PPC for law firms.
You won’t have to wait. Instead, you can design your ads and create your campaigns within a few hours. It won’t take long before you receive approval for your ads, too.
You could get an entire campaign created and launched before lunch!
Once your ads go live, you can start generating results right away.
You can use PPC for lawyers to generate brand awareness and website traffic. As people see your ads, you have the chance to appear in front of thousands of prospects. You can expand your reach and find new clients without wasting valuable time.
Even search engine optimization (SEO) and other marketing strategies can take time before you start noticing results. Instead, consider adding lawyer PPC to your marketing strategy.
3. Attract High-Quality Website Traffic
Not everyone who visits your website will have an interest in your legal services. You could waste valuable time shifting through low-quality leads. Instead, you can use PPC for lawyers to attract ideal clients to your law firm.
With PPC, you can target people based on specific keywords, demographics, and locations. You can even create personalized ads based on the services you offer.
For example, you might want to create a separate PPC campaign for car crash victims versus medical malpractice victims. Then, you can use personalized language and relevant images within your ads. Personalization could help you generate more leads.
In fact, about 74% of online users get frustrated when content has nothing to do with their interests. About 52% of consumers will switch brands if a company doesn’t personalize communications. In fact, 73% of customers expect companies to understand their needs and expectations.
Releasing a general ad to a mass audience might not help you attract clients to your law firm. Instead, use targeted PPC advertising.
You can save time and money by focusing on your ideal clients. Then, you can create ads with their needs in mind.
Once they click on your ad, you can direct prospects to a landing page that matches their legal needs. More people will realize you have the legal experience and expertise they need. You could acquire more clients as a result.
4. Generate More Leads
If you’re struggling to acquire more clients this year, consider the benefits of PPC for attorneys.
For starters, you’ll only pay when someone clicks on one of your pay-per-click ads (hence the name). You can also use negative keywords to make sure you don’t appear for certain searches. Meanwhile, you’ll appear as people are actively looking for a law firm in the area.
Maintaining control over your campaigns can help you generate more leads and conversions.
You can make changes to your ad language, targeting, and landing pages as needed. Every change you make can further optimize your campaigns.
You don’t have to create your PPC advertising campaigns alone, either. Instead, consider working with an experienced PPC advertising agency. We can get your ads up and running right away.
Then, you can generate more leads, reach more clients, and start growing your law firm.
5. Improve Your SEO Strategy
Lawyer PPC marketing could benefit your SEO strategy, too.
As people start clicking on your ads, you can see which keywords they used during their search. Understanding the user’s search intent is crucial for a successful SEO strategy. You can use the keywords they searched to develop relevant, helpful blog content.
Then, you can optimize your content with those target keywords in mind.
Appealing to the user’s search intent can boost your SEO ranking.
Google also considers how much website traffic you acquire when determining rankings. As you gain traffic through PPC, your SEO ranking might improve. A higher ranking will position you in front of more prospective clients.
As people click on your organic SEO listings, your website will rank higher, allowing you to generate more leads.
You don’t have to choose between PPC or SEO. Instead, consider using both strategies to find more clients.
6. Keep Up With Competitors
Remember, nearly 50% of businesses are already using PPC advertising. You don’t want to fall behind. Using PPC for attorneys could help you get ahead of the competition.
In fact, working with a PPC advertising agency can boost you to the top of a search page. Your website will rank ahead of other law firm websites. Then, you can attract those clients before your competitors get the chance.
Without PPC, however, prospective clients might not realize your law firm exists.
7. Measure the Results
With many traditional advertising campaigns, you can’t track your results. It’s difficult to make informed decisions for future campaigns as a result.
For example, what ad language is appealing to your target audience? Which images generate more clicks and conversions? What landing pages are increasing form submissions?
You can use this data to improve your campaigns in the future. Improving your campaigns can help you generate more leads.
Otherwise, you might not realize you’re wasting time and money.
8. Generate Brand Awareness
You can use visual PPC ads to boost brand awareness and recognition.
It can take between five and seven impressions in front of a client before they become aware of your brand. To build recognition, you’ll need to keep reappearing in front of people over time. You can use visual ads to boost brand awareness and recognition.
Make sure to keep your branding consistent as you start designing your ads.
9. Make Immediate Changes
Once you create a magazine ad, you can’t make changes to the ad language or imagery. With pay-per-click advertising, you can make fast, immediate changes.
Changing your ads can ensure they’re optimized to produce results. Otherwise, you could waste time and money with an ineffective ad. You might miss a chance to increase leads as a result.
10. Control Spending
You don’t have to spend the same amount of money on every PPC advertising campaign you create. Instead, you have the option to control your spending. You can determine how much money you spend each day on each campaign.
What if the lawyers at your firm who specialize in medical malpractice are booked on cases? You can spend more time and money on your car accident campaigns. Then, you’re spending money where you need it most.
Controlling your spending can improve your ROI in the long run.
Boost Your Business: 10 Benefits of PPC for Law Firms
Generate more brand awareness and website traffic than ever before! Keep these 10 benefits of PPC for law firms in mind. With PPC advertising, you can generate more leads and give your law firm the boost it needs.
Remember, you don’t have to develop your PPC campaigns alone. Instead, consider working with an experienced team. We can save you time and money, further boosting your ROI.
Contact us today to get started.
