What Are the Benefits of Hiring Online Attorney Marketing Services?

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Are you struggling with digital marketing for your law firm?

Marketing aims to bring awareness to a brand, product, or service by making it known to the public. In addition, it can increase consults and case sign-ups of a law firm. A law firm looking to establish itself online can benefit from the services of online attorney marketing.

You can boost your online legal brand by hiring an online lawyer marketing agency. Below are some benefits to consider.

1 An Online Attorney Marketing Service Builds a Strategy on Your Target Customer

You might believe you already know who your target audience is, but you could be wrong. According to HubSpot, your target customer comes from market research. It also includes information from your existing customer.

In other words, it’s not about imagining a client you believe is the right fit for your firm. Rather, the ideal client comes from combining common scenarios of past successful cases in which you proved to be the perfect fit.

If you’re not receiving results from your marketing plan, you might not target the right audience. An online attorney marketing services will ask you questions to help you identify your ideal clients and how to begin targeting them.

A marketing agency can help create content that addresses the unique challenges of your audience and provide solutions. By doing so, will make your marketing efforts easier across all online platforms.

2 They Make Sure You Are Found Online by Using Law Firm SEO Tips

Here’s one of the best online attorney marketing service advantages you will love. The marketing agency can help identify where you rank within Google’s search results. 

You must have a website that is SEO optimized and sometimes only the experts can do it. By using the best law firm SEO tricks, the marketing agency can help you create valuable content for your audience.

Marketers will identify what types of questions ideal clients are asking Google. Next, they will develop steps on how to respond accordingly.

You will then be one of the first search engine results the next time someone asks those same questions. But, of course, we know the best law firm SEO tips around. So let us show you how we can get you on the first page of Google.

3 They Can Increase Conversion Rate Optimization

Your marketing team can already be double-checking your website to see if it is producing the results you want. Although if it’s not, how will they make the right changes to improve your website’s results?

You can’t just create landing pages, social media content, and posts to never see if they’re working. Therefore, it is vital to track when your tactics are working (or not working).

A marketing strategist can make a change in these areas if there is room for improvement. Whenever something doesn’t perform to the extent that success, we check the situation and improve based on what we learn.

Your law firm’s website for conversion rate optimization is what ensures it remains a lead-generating machine. It also shoots your firm’s conversion rate up to its maximum potential.

4 The Online Marketing Team Helps You Build Trust With Your Audience

You already know most people will do research online before deciding to buy something. When it comes to law firms, there’s no exception.

Your potential clients will discover leads to decide if they will hire you as their lawyer before speaking to anyone at your firm. If they decide these leads come off as shady, then you lost a customer.

So, the success of your law firm must build trust and genuine connections with potential clients. The chances of someone choosing your law firm are slim if you fail to provide resources and be transparent on your online platforms.

5 An Online Attorney Marketing Team Can Respond to Reviews

For a firm to be successful, it is imperative to receive feedback from clients. A law firm’s digital marketing should be no different. You may improve your online image by managing your clients’ online reviews.

Furthermore, almost all potential clients will research before choosing your company. For example, nearly 70% of online shoppers read product reviews before making a buy. So, if you want potential clients to take an interest in your law firm, you should collect reviews from past clients.

6 A Marketing Agency Can Generate Leads With a Well-Designed Website & Optimization

Your legal business may benefit from a well-designed website if you are capturing leads and growing your clientele. In addition to increasing your company’s exposure in organic search results, a well-optimized website will reinforce its brand identity and maintain a consistent look. Website creation can, however, be a costly and time-consuming process.

Building the website yourself would require considering the goal, design, and usability while managing your company and handling cases. However, rather than consuming your time and money, you can allow a marketer to worry about website design and development.

7 The Overall Online Attorney Marketing Service Benefits

If you want your past customers to become advertisements for future consumers, you’re going to need a robust digital marketing strategy. You will capture and utilize good feedback in your marketing strategy when you have a sound digital marketing plan.

If you have a positive online reputation, people are more likely to hire your services after assessing the quality of your services. Thus, an effective online presence is a foundation for the success of many law firms.

Law firms will have to learn how to tackle marketing skills for the online world thanks to the digital legal leads growth. Unfortunately, it’s hard to learn the skills of law firm SEO and blogging on your own. If you find yourself struggling with digital marketing for your law firm, then consider the next step below.

Hire an Online Attorney Marketing Service Today

A law firm can gain a new perspective on its mission and key performance indicators by hiring marketing experts. Also, having a third-party company handle your marketing is much more cost-effective than hiring employees to do on-site work.

Our online attorney marketing service provides tailored solutions to meet every law firm’s needs. In addition, we aim to generate new leads and boost their awareness within the digital world.

If you are interested in learning more about our law firm marketing services, contact us today.

More To Explore

Privacy Policy

LawFirmMarketing360 LLC values your trust, and we understand the importance of protecting your privacy. This Privacy Policy applies to personal information collected through all LawFirmMarketing360 web sites (including those of LawFirmMarketing360, and LawFirmMarketing360 Interactive).

This Privacy Statement applies to all information collected through your communications with LawFirmMarketing360, LLC, whether electronic, written or oral; information collected through partners or LawFirmMarketing360’s websites (“Site”) that include a link to this Privacy Statement; as well as any other information about you that we may collect offline or receive from third-parties (collectively, Apps, Sites, and offline or third-party information are referred to as the “Services”). By accessing our Services or providing your information to us, you accept and agree to the practices described in this Privacy Statement.

The following privacy statement describes what information we collect about you, including when and how we collect it; how we use it; with whom we may share it; and what choices you have regarding our use of your information.

Personal Information We Collect from You

When you engage with LawFirmMarketing360 LLC or visit or use our Services, we collect a variety of information. In general, the type and amount of information we collect on you will depend on how you choose to interact with LawFirmMarketing360.

LawFirmMarketing360 collects information that identifies you as an individual or information which is linked or linkable to you as an individual, which will collectively be referred to throughout this Privacy Statement as “Personal Information”: including contact information, demographic information, financial information, as well as call recordings and transcripts.

Contact Information and Preferences. We may request contact information such as your name, mailing address, telephone number, e-mail address, and your preferences for how you would like to be contacted by LawFirmMarketing360.

Demographic Information. We may request limited demographic information such as geographic location.

Financial Information. If you purchase any of our products or services, we will collect payment information such as your credit card number to process your transaction. We may use a third-party payment service to process payments made through the Services. We will retain your credit card information only for as long as necessary to process the transaction.

Call Recordings and Chat Transcripts. If you contact LawFirmMarketing360 by calling our offices or online via the chat feature, we may record your call or maintain a transcript of the chat for training and quality assurance purposes. The information contained in these transcripts will depend on what you voluntarily provide to LawFirmMarketing360.

Do not provide information about others unless you are authorized to do so and consent to have all information used, disclosed, and transferred in accordance with this Privacy Policy. By submitting the information about others, you represent and warrant that you are authorized to do so and that you have received authorization from the person about whom you are providing the information and that person has consented to have all information used, disclosed, and transferred in accordance with this Privacy Policy.

Personal Information We Collect from Other Sources

LawFirmMarketing360 may also collect information that does not reveal your specific identity or does not directly relate to an identifiable individual, referred to throughout this Privacy Statement as “Other Information,” including browser and device information, App usage data, Internet Protocol address, information collected through cookies, pixel tags and other technologies. Other Information also includes information that has been anonymized or aggregated in a manner that it no longer reveals your specific identity.

If we are required to treat Other Information as Personal Information under applicable law, then we may use and share it for the purposes for which we use and share Personal Information as detailed in this Privacy Statement.

Browser and Device Information. Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version and the name and version of the Services (such as the App) you are using. We use this information to ensure that the Services function properly.

Internet Protocol Address. Your IP address is automatically assigned to your computer by your Internet Service Provider. An IP address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the page(s) that were visited. Collecting IP addresses is standard practice and is done automatically by many websites, applications, and other services. We use IP addresses for purposes such as calculating usage levels, diagnosing server problems and administering the Services. We may also derive your approximate location from your IP address.

Web Server Traffic Pattern Information and Browsing History. We collect standard web server traffic pattern information and your browsing history. General traffic, Site usage, browser information and length of stay information is collected and stored in log files.

Cookies. LawFirmMarketing360 Media may use “cookies,” small files that are sent to your web browser and stored on your computer’s hard drive, to enhance your online experience. The cookies collect information about your use of our Services, such as the type of browser you use (such as Google Chrome or Internet Explorer), your home domain or Internet service provider, your referrer URL (which is the URL for the website that you were viewing prior to visiting the website), how you were directed to the Services, which specific pages you accessed, how long you view each page, the time and date you access our Services and anonymous traffic data. If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a cookie (or cookies) from a website. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Services.

Targeted Outreach and Advertising. We may work with third-party service providers to target advertisements and outreach to you based on your preferences or other information, in some cases combining data we collect from you through online cookies and other technologies with other de-identified data. In addition, we may use third-party service providers to display content-specific advertisements to you after you have left our Sites when you go to other websites. These third-party service providers may use cookies, web beacons or similar technologies to tailor advertisements to interests shown by browsing our Sites or other by visiting other websites. We do not control the third-party service providers’ tracking technologies or how they may be used. The collection of your information or use of technologies by third-party service providers are subject to those third-parties’ privacy policies, not LawFirmMarketing360’s policies.

Analytics. We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about the use of the Services and report on activities and trends. This service may also collect information regarding the use of other websites, apps, and online resources.

Physical Location. We may collect the general physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. We may use your device’s physical location to provide you with personalized location-based services and content.

How we may use and disclose your personal information

We and our service providers may use Personal Information for the following purposes:

  • to provide our products and services
  • to communicate with you
  • to help LawFirmMarketing360 improve our products and services and develop new products and services
  • to provide support for our products and services
  • to provide you with offers and promotions about services and products of LawFirmMarketing360 or of other parties that
  • may be of interest to you. You may opt-out of such communications.
  • to analyze website usage and analyze use of the Site
  • to operate our services, products and systems properly.

LawFirmMarketing360 may need to share Personal Information with third parties in limited circumstances. For example, we may share your information with:

  • Credit card processing companies to process your payment
  • Website host and/or web analytics provider
  • Vendors for the purpose of providing customer support or ensuring ongoing functionality with various integrations with LawFirmMarketing360 platforms
  • Other third parties to comply with legal requirements such as the demands of applicable subpoenas and court orders; to verify or enforce our terms of use, our other rights, or other applicable policies; to address fraud, security or technical issues; to respond to an emergency; or otherwise to protect the rights, property or security of our customers or third parties.

All third parties are obligated to maintain the confidentiality of personal information and are not authorized to use personal information for any purpose other than providing those services.

Retention Policy

LawFirmMarketing360 Media retains Personal Information that we receive for as long as necessary to fulfill the purpose(s) for which the information was collected, to provide our services and products, to pursue legitimate business purposes, to enforce our agreements, and comply with all applicable laws.

Updating Your Information and Opting Out

You may update your contact information, determine your preferences or opt-in/opt-out online preferences, by contacting LawFirmMarketing360.

  1. Email our team. (morecases@lawfirmmarketing360.com)
  2. Follow directions on a marketing e-mail communication from us; or
  3. Send a request to: 

LawFirmMarketing360 LLC
ATTN: Data Team
5718 Westheimer Rd Suite 1000, Houston, TX