Are you wanting to market your law firm better?
Marketing for lawyers is important to master if you want to stand out from your competition. It helps you get the word out about your services and allows you to establish a name for yourself.
But you can’t approach internet marketing in a haphazard fashion. Instead, most attorneys form detailed marketing strategies and adjust them as needed. What is the best attorney internet marketing approach?
Below, we’ll get into everything you need to know to advertise your legal services online. Keep reading to learn more and start getting the attention you need!
Understand Push vs. Pull Marketing
Before you start building your marketing strategy, you need to understand push vs. pull marketing.
Push marketing happens whenever you show an ad to an internet user who is not actively looking for your services. So, for instance, if someone is scrolling through Facebook and sees an ad, that’s push marketing. This type of marketing usually involves some form of paid advertising.
You can perform push marketing on many different platforms, including YouTube, Instagram, or even WordPress.
Pull marketing occurs when someone looks for your services and finds your business. This involves your marketing team employing techniques like search engine optimization (SEO) to make your company appear near the top of search results.
Pull marketing can include using measures such as pay-per-click (PPC) advertising. Otherwise, it is generally free. Its success depends on your skill of implementation. Yet, pull marketing has been demonstrated as more successful than push marketing.
Build a Website
To perform the best attorney internet marketing, you need a website. Your site will represent you online, answer your clients’ questions, and direct them to call you for a consultation.
But how do you go about building a website?
You need to take many things into consideration, but the two most important aspects are layout and page responsiveness.
Your visitors are used to having the information they need in fractions of seconds. If you don’t have fast-performing pages, they’ll go to another place that does. So, you should have a web developer check how fast your pages are responding.
Then, you want to make sure your website makes it easy for users to book consultations. You should do this by displaying prominent calls to action on your home page.
Want to know if your web pages are guiding people to the right links and buttons? Use a site heatmap to show you where your visitors’ attention gets drawn. Then, use this information to rearrange your site.
Make Social Media Accounts
Once you understand push and pull marketing, you should create social media accounts. These will allow you to perform push advertising for your law firm and connect with your customer base.
When you make your social media accounts, consider your brand. Your brand represents your law firm. So, it should reflect the impression you want to give. Use your logo as a profile picture and create engaging, on-brand headers (if applicable).
Then, start making stylistic decisions about your text. How do you want to come across to your audience? Work with your marketing team on a style guide so that all future hires can reflect your brand.
Once your accounts are live, you can start posting. Make sure to schedule regular posts, but don’t overwhelm your audience. You want to post often enough that you keep them engaged, but not so often that you annoy them.
Link to your social media pages on your website. That way, people can follow you when they get to your site.
Use Search Engine Optimization
Do you know how to use SEO?
If not, you need to begin mastering this technique if you want to have an effective online marketing strategy.
SEO consists of two primary techniques: adding in keywords and link-building. Both of these methods help search engine algorithms decide how relevant and reliable each web page is. Algorithms use the words and phrases their users type in to look for relevant pages. If algorithms find the words and phrases (keywords) on a website, they might include the site in the search results.
Links help the algorithms determine how accurate a page is. There are two main types of links: inbound and outbound. Inbound links include any link that goes to your website, even if it originates from your platform. You use outbound links when you link to other websites.
If you use keywords and links well, you’ll rank higher on search engine results. This is important because the closer you appear to the top, the more likely you are to attract website visitors.
Do Target Audience Research
Do you know who your target audience is?
If not, you need to do some research. Your target audience consists of the group of people most likely to need your services. Look into what types of people usually call lawyers like you. Get as much information on them as possible.
Then, you’ll want to tailor your marketing to them.
Ready to Get the Best Attorney Internet Marketing Services?
If you want to attract clients, it’s important for you to get the best attorney internet marketing services.
If you don’t create a successful marketing campaign, you’re likely to miss out on many customers. But how do you create a great marketing campaign without having it consume all your time?
That’s where we come in. Our team helps you build a comprehensive marketing strategy. That way, you can reap all the benefits from having an online marketing strategy without having to spend a lot of time on it!
Want to learn more? Contact us today!