Your Guide to Mastering Marketing for Personal Injury Lawyers

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Did you know that, on average, more than 39 million people visit a doctor for unintentional injuries yearly?

Surely, that means there are plenty of potential clients out there for you. But what if they’re not finding you? We’ll let you in on a little secret: it’s all about marketing.

If you know nothing about marketing for personal injury lawyers, it can be intimidating figuring out how to get started. Luckily, you’ve come to the right place for help!

Keep reading to learn about the most important things to know when it comes to online marketing as a personal injury lawyer.

Create a Business Website

As a personal injury lawyer, it’s easy to get caught up in your day-to-day work and ignore your website. But, the reality is that potential customers are looking for an updated, easy-to-use website when they’re searching for a lawyer to hire.

Your website not only helps to legitimize you to prospective clients, but it can become a great source of leads for you in the future.

At a minimum, your website should include:

  • Easy-to-find contact information
  • A form for lead generation
  • A brief bio about yourself and your skills
  • Information about the area(s) of law you practice

You can either create your own website using a simple online builder or hire a company to do it for you. It’s best to hire a professional if you want a more robust site.

Incorporate SEO Best Practices

Search engine optimization (or SEO), is a set of strategies to implement which make it easier for people searching online to find your website. It can become a complicated process, but you can start small.

One great SEO strategy is to create blog posts for your site. Whether you write them yourself or hire a writer, you’ll want to have posts that cover topics relevant to personal injury law. The key is to write about content that people will organically search for online.

For example, you could write a blog post called, “5 Things to Do After You’re in a Car Accident.” If someone who’s just been injured in a crash comes across that post, then they may contact you to be their lawyer.

Focus on Local SEO

On your website, make sure to also incorporate keywords in the text that potential clients will search for. This should include terms about the area in which you serve. So, for example, if you’re in Houston, you might include keywords on your site like “Houston personal injury attorney” and “Houston personal injury lawyer.”

This helps to ensure that you only get local clients and cases, instead of getting contacted by those in other states.

Don’t Forget About Social Media

Social media is one of the most important tools in your digital marketing tool belt. Create professional profiles for the major accounts like Facebook, Twitter, and Instagram at a minimum.

Then, post regularly, and occasionally use the platforms to go live, which helps to drive engagement. Posting regularly is important, but 72% of people prefer videos, so put an emphasis on video content.

You might post facts about personal injury cases or do quick videos with tips about the different types of personal injury settlements. Market this as content that’s exclusive to your followers to drive interaction.

Encourage Your Clients to Leave Reviews

One of the most important things you can do to stand out from the competition is to build credibility. Choosing a personal injury lawyer is a big decision, and potential clients want to know they can trust you.

Encourage your past clients to leave reviews on your social media pages so you can feature those testimonials on your website. When people feel like they know what to expect when working with you, they’ll be more likely to choose you as their lawyer.

Consider Paid Ads

Almost everywhere you look online, you’ll notice paid ads. If you’re not using them, then you’re missing out on reaching potential customers in your area, plain and simple. One reason people love PPC ads is that you can target them to specific demographics, which means you’re paying to reach the people who are most likely to hire you.

The most common pay-per-click ads are through Google, which you can set up on your own for free. However, keep in mind that managing paid ads takes time that you may not have. It could be worth working with an agency that specializes in PPC marketing to help you reach your maximum potential.

You can also run paid ads on social media if you choose.

Use High-Quality Photos

People respond well to visuals, so keep this in mind when formulating a marketing plan. In all of your marketing materials, whether online or offline, it pays to use high-quality photos that will resonate with potential clients.

For example, your website should have eye-catching, high-resolution photos throughout it. As a general rule, include real photos of you, your staff, and your offices.

But, you can also purchase stock photos for the more general parts of your website. Some stock photo sites even offer free photos for your use. However, be sure to double-check the licensing requirements before using photos.

You should also post high-quality photos on your social media pages, which will likely get more engagement from your followers. The better your engagement, the more brand awareness you’ll get.

Incorporate Email Marketing

Email marketing is a simple way to reach customers in new ways. Include an email newsletter sign-up box on your website to capture leads. Then, send out helpful, informative emails occasionally.

Remember, you don’t want to spam anyone’s inbox. However, you can use email to let subscribers know about new blog posts, helpful information, etc.

You never know when your email might hit an inbox at the exact right time.

Hire an Agency That Specializes in Marketing for Personal Injury Lawyers

Are you feeling overwhelmed after reading through our advice on marketing for personal injury lawyers? If you don’t have the time to do all of this yourself, that’s ok!

The Digital Sale Marketing team is here to help make your life easier. Contact us today to learn more about how we can help take marketing off your shoulders so you can focus on your clients.

More To Explore

Privacy Policy

LawFirmMarketing360 LLC values your trust, and we understand the importance of protecting your privacy. This Privacy Policy applies to personal information collected through all LawFirmMarketing360 web sites (including those of LawFirmMarketing360, and LawFirmMarketing360 Interactive).

This Privacy Statement applies to all information collected through your communications with LawFirmMarketing360, LLC, whether electronic, written or oral; information collected through partners or LawFirmMarketing360’s websites (“Site”) that include a link to this Privacy Statement; as well as any other information about you that we may collect offline or receive from third-parties (collectively, Apps, Sites, and offline or third-party information are referred to as the “Services”). By accessing our Services or providing your information to us, you accept and agree to the practices described in this Privacy Statement.

The following privacy statement describes what information we collect about you, including when and how we collect it; how we use it; with whom we may share it; and what choices you have regarding our use of your information.

Personal Information We Collect from You

When you engage with LawFirmMarketing360 LLC or visit or use our Services, we collect a variety of information. In general, the type and amount of information we collect on you will depend on how you choose to interact with LawFirmMarketing360.

LawFirmMarketing360 collects information that identifies you as an individual or information which is linked or linkable to you as an individual, which will collectively be referred to throughout this Privacy Statement as “Personal Information”: including contact information, demographic information, financial information, as well as call recordings and transcripts.

Contact Information and Preferences. We may request contact information such as your name, mailing address, telephone number, e-mail address, and your preferences for how you would like to be contacted by LawFirmMarketing360.

Demographic Information. We may request limited demographic information such as geographic location.

Financial Information. If you purchase any of our products or services, we will collect payment information such as your credit card number to process your transaction. We may use a third-party payment service to process payments made through the Services. We will retain your credit card information only for as long as necessary to process the transaction.

Call Recordings and Chat Transcripts. If you contact LawFirmMarketing360 by calling our offices or online via the chat feature, we may record your call or maintain a transcript of the chat for training and quality assurance purposes. The information contained in these transcripts will depend on what you voluntarily provide to LawFirmMarketing360.

Do not provide information about others unless you are authorized to do so and consent to have all information used, disclosed, and transferred in accordance with this Privacy Policy. By submitting the information about others, you represent and warrant that you are authorized to do so and that you have received authorization from the person about whom you are providing the information and that person has consented to have all information used, disclosed, and transferred in accordance with this Privacy Policy.

Personal Information We Collect from Other Sources

LawFirmMarketing360 may also collect information that does not reveal your specific identity or does not directly relate to an identifiable individual, referred to throughout this Privacy Statement as “Other Information,” including browser and device information, App usage data, Internet Protocol address, information collected through cookies, pixel tags and other technologies. Other Information also includes information that has been anonymized or aggregated in a manner that it no longer reveals your specific identity.

If we are required to treat Other Information as Personal Information under applicable law, then we may use and share it for the purposes for which we use and share Personal Information as detailed in this Privacy Statement.

Browser and Device Information. Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version and the name and version of the Services (such as the App) you are using. We use this information to ensure that the Services function properly.

Internet Protocol Address. Your IP address is automatically assigned to your computer by your Internet Service Provider. An IP address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the page(s) that were visited. Collecting IP addresses is standard practice and is done automatically by many websites, applications, and other services. We use IP addresses for purposes such as calculating usage levels, diagnosing server problems and administering the Services. We may also derive your approximate location from your IP address.

Web Server Traffic Pattern Information and Browsing History. We collect standard web server traffic pattern information and your browsing history. General traffic, Site usage, browser information and length of stay information is collected and stored in log files.

Cookies. LawFirmMarketing360 Media may use “cookies,” small files that are sent to your web browser and stored on your computer’s hard drive, to enhance your online experience. The cookies collect information about your use of our Services, such as the type of browser you use (such as Google Chrome or Internet Explorer), your home domain or Internet service provider, your referrer URL (which is the URL for the website that you were viewing prior to visiting the website), how you were directed to the Services, which specific pages you accessed, how long you view each page, the time and date you access our Services and anonymous traffic data. If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a cookie (or cookies) from a website. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Services.

Targeted Outreach and Advertising. We may work with third-party service providers to target advertisements and outreach to you based on your preferences or other information, in some cases combining data we collect from you through online cookies and other technologies with other de-identified data. In addition, we may use third-party service providers to display content-specific advertisements to you after you have left our Sites when you go to other websites. These third-party service providers may use cookies, web beacons or similar technologies to tailor advertisements to interests shown by browsing our Sites or other by visiting other websites. We do not control the third-party service providers’ tracking technologies or how they may be used. The collection of your information or use of technologies by third-party service providers are subject to those third-parties’ privacy policies, not LawFirmMarketing360’s policies.

Analytics. We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about the use of the Services and report on activities and trends. This service may also collect information regarding the use of other websites, apps, and online resources.

Physical Location. We may collect the general physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. We may use your device’s physical location to provide you with personalized location-based services and content.

How we may use and disclose your personal information

We and our service providers may use Personal Information for the following purposes:

  • to provide our products and services
  • to communicate with you
  • to help LawFirmMarketing360 improve our products and services and develop new products and services
  • to provide support for our products and services
  • to provide you with offers and promotions about services and products of LawFirmMarketing360 or of other parties that
  • may be of interest to you. You may opt-out of such communications.
  • to analyze website usage and analyze use of the Site
  • to operate our services, products and systems properly.

LawFirmMarketing360 may need to share Personal Information with third parties in limited circumstances. For example, we may share your information with:

  • Credit card processing companies to process your payment
  • Website host and/or web analytics provider
  • Vendors for the purpose of providing customer support or ensuring ongoing functionality with various integrations with LawFirmMarketing360 platforms
  • Other third parties to comply with legal requirements such as the demands of applicable subpoenas and court orders; to verify or enforce our terms of use, our other rights, or other applicable policies; to address fraud, security or technical issues; to respond to an emergency; or otherwise to protect the rights, property or security of our customers or third parties.

All third parties are obligated to maintain the confidentiality of personal information and are not authorized to use personal information for any purpose other than providing those services.

Retention Policy

LawFirmMarketing360 Media retains Personal Information that we receive for as long as necessary to fulfill the purpose(s) for which the information was collected, to provide our services and products, to pursue legitimate business purposes, to enforce our agreements, and comply with all applicable laws.

Updating Your Information and Opting Out

You may update your contact information, determine your preferences or opt-in/opt-out online preferences, by contacting LawFirmMarketing360.

  1. Email our team. (
  2. Follow directions on a marketing e-mail communication from us; or
  3. Send a request to: 

LawFirmMarketing360 LLC
ATTN: Data Team
5718 Westheimer Rd Suite 1000, Houston, TX